Perfecting your social media game can prove to be quite the challenge at times. We know that your eyecare practice keeps you extremely busy and that social media can sometimes get pushed to the very bottom of your to-do list. That is why today we want to share with you some strategies that will help you master the craft of creating great posts that will get your patients involved with your practice.
Before we break down the specific requirements for each different platform, it is helpful to start with some general guidelines that will help your social media presence overall:
- Sharing content multiple times can help to drive more traffic and reach new followers (if you are re-posting weeks or months apart).
- Sharing non-promotional company information helps your practice seem more transparent and builds a community with your followers.
- Pay attention to your profile pictures and bios, they provide strong 1st impressions for your practice.
- It is best to use one voice and tone across all of your platforms to keep your branding aligned.
- Avoid posting the exact same thing, word for word, across platforms.
- Use tools like bit.ly to shorten your links.
- Include images in your posts when you can to boost engagement.
- Hashtags are no longer just for Twitter, you can use them in different ways across all social media platforms.
A Guide for Creating the Best Optical Social Media Posts Across Various Platforms
- Ideal Message Length: 80 plus words
- Image Size: 1200 x 1200 px (photos upload at 504 X 504, but this helps ensure quality)
- Best Time to Post: between 1 and 4 pm
- Peak Post Time: Wednesdays at 3 pm
- Worst Time to Post: Weekends before 8 am and after 8 pm
Facebook serves as a great platform for interacting with your patients in a non-intrusive way. It is important to always keep your tone positive and engage with your patients through comments. While you’ll want to provide great information on Facebook, don’t give it all away, you want to entice you followers to click through and interact with your website and practice. The 80 plus word count might seem high (compared to 2 years ago when experts were saying to keep posts under 40 characters), but longer posts have been found to create 2 times the amount of engagement. Some additional tips for increasing engagement on this platform is to use hashtags, which generate 60% more interactions, and to ask your followers questions, which increases interactions by 23%.
- Ideal Message Length: 71-100 characters (You want to leave room for links)
- Image Size: 1024 x 512 px
- Best Time to Post: Monday -Thursday 1-3 pm
- Peak Post Time: around lunchtime
- Worst Time to Post: any day after 8 pm & Fridays after 3pm
The best advice we can give you when creating tweets is to try and always include an image.Tweets with images get 150% more retweets, 89% more favorites, and 18% more clicks. It is also important to provide a clear CTA in your message that tells your followers how you would like them to interact. Twitter provides a great platform for sharing quick quotes and facts, and for asking engaging questions. Because of its real-time updates and trending hashtags, Twitter provides the opportunity for you to create initial leads and new customers. While trending hashtags (if relevant) help create leads, don’t go hashtag crazy, a general rule of thumb is to never use more than 2 hashtags in a tweet.
- Ideal Message Length: Headlines should be less than 60 characters, body text should be around 1 or 2 sentences
- Image Size: 496 X 373 px
- Best Time to Post: 9 am – 11 am
- Peak Post Time: Wednesday at 9 am
- Worst Time to Post: early mornings and evenings
Google + is all about finding relevant communities and interacting with them. While you can still reach your patients on this platform, we think it is best to use it as a way to communicate with other experts in the eyecare industry. Take advantage of Google +’s sophisticated hashtag groupings to find content that is relevant to you and your practice. By doing that, you’ll come across valuable content that you can in turn share with your patients on your other social media platforms. Google + will also help your SEO rankings with Google!
- Image Size: 510 X 510 px
The great thing about Instagram is that there are really no restrictions when it comes to the best times to post and number of posts per day. While this platform is a lot more common with younger demographics (18-29 year-olds) it is a great way to highlight all of the unique frames you keep stocked in your dispensary. Some general guidelines for creating successful posts on Instagram is to find a consistent editing style (which is made easy thanks to pre-set filters) and to use the rule of 3rds (keep the subject of your photo in only 2/3rds). Your dispensary can also take advantage of the location tags on this platform to remind your followers exactly where you are located. Remember to be aware of hashtags on this platform as well, but as always, don’t get carried away.
We hope these tips will offer some clarity when it comes to creating some great social media posts. To further help you out, we’ve created a quick-fact infographic to help you keep all of the guidelines straight.
What are your best social media tips? Let us know on Twitter!