Not all of us are great at the visual. We know what we like and are attracted to. We know individually we walk into stores because of the
window displays. We probably all know that effective visual displays can increase eyewear sales from 10% to 15%. That is a hefty increase, which is why we have been pushing Visual Merchandising for the last several month.
Why Visual Merchandising is Important
- Engages and Inspires Customers to make a purchase.
- Return on your investment of Retail space.
- Builds your personal and store brand- Think first impressions.
- Enhances customer comfort and ease of shopping
- Gives you personality- sets you apart from your competition.
That said, you don’t have to be a brilliant visual merchandiser, which is why we have on our Pinterest Boards, several merchandising ideas for all type of spaces.
10 Resources for Eyewear Displays
- Shady Signage: If you are looking to put a big sign, indoors or out. Check out some of the ideas here on our Shady Sculpted Signs Board
- Thinking of redecorating? Need some inspiration check out our Visual Merchandising board – This board has all sort of color combinations, eyewear displays, layouts. You can see more from Fashion Optical Displays.
- Need some ideas for Window Displays- large and small? Check out our Merchandising Eyewear Display
- Want to add a few ‘Eyewear- Eyeball Accents’ into the office? Check out our Merchandizing Board: Optical Decor. Look at eyeball chairs and lamps, eye- charts decor, optometrist decor. All accent pieces come with the theme of eyeglasses and eyeballs.
- Need some ideas to inspire your patients on Sunglass Storage? Check out Super Sunglass and Eyeglass Storage Ideas. These are fun DIY projects, that you can show your patients or make yourself and put in some dead areas as the exam room, the bathroom or even down the hall.
- Got some old eye- charts and want to reuse them? Check out our Pinterest board Eye Charts We also have Eye Charts scattered through the other merchandising boards.
- Other Eye Decor you can find on our Eye Got Time, which features eyewear with watches and clocks with eyeglasses and eyeballs.
A few accent pieces to put in the office.
- Another board we called Bespectacled Branding offers some ideas along with merchandising on building your Brand, from business cards (old and new) to stationary, to pens.
- We also offer Merchandising Ideas by Events: Because our Eyecare Merchandising boards are growing. we are going to be breaking out by Seasonal Displays. Currently we have the following Holidays up. Each Holiday offers displays, optical fun (for Facebook), some recipes, info graphics. We are changing this to make it more of a ‘Holiday Marketing In A Box’ type of board for our readers to use as a resource.
You can also see this site under the category: Marketing Merchandising
- Key Word Search: Visual Merchandising, Retail Store Display, Store window, retail merchandising, retail design, retail store windows, vm design, store windows.
- Eyecare Business has a lot of eyecare store merchandising.
- Flickr has sources of retail store displays.