We all hear about branding and quite honestly most of us have probably done a poor job of it. I know we have. Not all of us have millions of dollars to build brands and our images. We cannot really do that until we understand exactly what branding is and what it entails. This short video talks about branding and marketing and how they work.
The concept of using just one word to describe your brand is interesting and definitely something to think about. After watching this.. I think about how much we strayed from our ‘branding’, which is in itself not bad, it we were focussed and clear cut.
Something to think about..