The viral campaign has begun on the high cost of eyewear and lenses. You have all read about the Today Show article plus all the other articles on why pay more. Then I came across this other article on What Are Your Eyes Worth To You about measuring your PD.
‘So what should we, the customers, do about this? Well, first, you can ask your eye doctor to measure your PD for you – they might not, but it is worth a shot. Second, you can measure it yourself, by a variety of methods. Third and finally, you can ask opticians to do it, and then walk out if they are unwilling to measure your PD, even for a fee. (Read the links, the article and the comments) The article goes on to say you can walk out and order from Zenni Optical.
Conversely, if someone is balking at the price of their eyewear and or wants to take their PD online, I would ask them ‘If they think their eyes are only worth $8.00?’ What is worth more- a $100 purse or better vision? Would you rather have your eyes/face look good all day or your purse look good occasionally? Would you rather have your eyewear dispensed by a licensed and educated professional or a non-entity that you have no idea if they were flipping burgers yesterday. Are you saying your eyes are worth the price of 2 cups of coffee?
Here is what I think- the very human reaction is to be defensive – try turning it around and be proactive and ask your patients- Tell me ‘What Are Your Eyes Worth To You’.