Surfing on the web, we ran across this site, Jones and Co, styling opticians since 1989. What I loved about this site is the conversational tone, you can tell Conor Heaney is speaking from the heart. He addresses in a nice but firm way the value of his company and their customer service and products, without ‘selling’. My sense is he takes pride in his work. He provides a list of reasons why you should shop at his store. I loved this site, it individualized and personalized and I would like to meet them. Which is the point.