WebSite Checklist: Mobile-(s)ize

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When was the last time you looked at your website? When was the last time you looked at your website on your smartphone? According to Nielsen’s recently release Digital Consumer Report, 2/3 of all Americans owned a smartphone in 2013. The same report pointed out that just two years ago, smartphone penetration was 44%, so the last two years represent a significant jump, and also indicate how quickly the digital world changes.

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The website you might have built just two years ago probably wasn’t built with any considerations for mobile browsing. The website you built five years ago most certainly has no mobile features. Americans spent 34 hours a month last year using mobile apps and browsers. That number eclipses the 27 hours Americans spent on their PC’s. Those numbers will only further separate as more and more of us become more comfortable with our smartphones and adopt using tablets for browsing.

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Does your website still use Flash animation? Anyone with an iPhone or Android smartphone won’t be able to see your animation, regardless of how beautiful it is…..or should I say was. Today’s websites are built primarily to resize themselves based on the size of the screen that is viewing the site. Here is a page from Chapel Hills Vision Center’s website showing how it looks different on a desktop computer and automatically resizes on a smartphone.

You can see how the website rearranged the doctors by stacking them on the mobile phone, allowing you customers and patients a comfortable browsing experience without having to resort to +5 readers.

Your website is the gateway to your practice. Over 80% of consumers will research a business online before ever walking through your doors. Will they like what they see on your website? If you are trying to attract new patients or customers, they better like what they see…or you won’t like who you see not walking through your doors.

Daniel Feldman, is CEO of dba designs and a co-founder to the Visionaries Group, an optical consulting firm specializing in helping eye care practices achieve success.

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