As eyecare professionals are looking for new ways to reach consumers you might reconsider the POP Up Store which is now not just a trend.. it is a way of doing business. In fact Pop Up Republic now puts the value of Pop-Ups at $50 billion.. That $50 Billion includes eyecare as well as celebrity POP UP, limited edition products from Kanye West, Justin Bieber, Frank Ocean, Drake, and Kylie Jenner. Google has done pop-ups (NY) there are vintage pop-ups. Even Vision Expo is doing Pop-ups on the show floor.
If you look at this SnapChat Spectacles pop up, it is fairly simple. Think the kiosks that you see at malls and they are only showing 1 product. It is eye-catching and fun.
Something to think about.