WayBack Wednesday: Endless Summer 1960

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Remember the surf movie Endless Summer? Back in 1966 Filmmaker Bruce Brown followed two surfer Mike Hynson and Robert August around the world and filmed them surfing. California, Australia, New Zealand, South Africa, Hawaii, Tahiti.. you name it. If you love the water and travel movies, it is a great documentary movie.

Our version of Endless Summer in the 1960’s  features sunwear and bathing suits for both men and women, although most ads show only women in bathing suits. Back in 1960, the bikinis shown were considered very risque,

1960 Funky frame
1960 Funky frame

The sunglasses were considered ‘mod’ or space age fashion. Wrap around frames, black and white checks, and styling we now know as Retro.

At the beach 1960
At the beach 1960
Circa 1960 Columbia Eyewear At the beach
Circa 1960 Columbia Eyewear At the beach
1961 Montgomery Ward Ad
1961 Montgomery Ward Ad
1966 MayCo Sunglass Ad
1966 MayCo Sunglass Ad
1967 Glamour Magazine
1967 Glamour Magazine
1967 Funky Eyewear and Bikini
1967 Funky Eyewear and Bikini
1968 White Sunglasses Never Go Out of Style
1968 White Sunglasses Never Go Out of Style
1969 Ulla LIndstrom in Penthouse Magazine
1969 Ulla LIndstrom in Penthouse Magazine

 

 

 

 

 

 

 

 

 

Aspire MidPage June 19