Transitions Optical “Road to Academy” Promotion


Transitions Optical “Road to Academy” Promotion Gives Eyecare Professionals a Chance to Attend Transitions Academy 2015

road-to-recoveryNEW YORK, March 28, 2014 – Through the “Road to Academy 2015: Recommend to Attend” promotion, Transitions Optical, Inc. is giving eyecare professionals a chance to earn their way to attend the 19th annual invitation-only event, Transitions Academy 2015. Open to certified members of the Transitions Star Partner Program, the promotion challenges eyecare professionals to grow their Transitions® lens sales by recommending Transitions lenses to both current photochromic lens wearers and current clear lens wearers.

“With more than 8 out of 10 clear lens wearers rating Transitions® Signature™ VII lenses better than their regular clear lenses, there is a huge opportunity for eyecare professionals to grow their business and increase patient satisfaction,” said Dana Reid, marketing manager, Transitions Optical. “We want to make sure eyecare professionals know how to use this preference to their advantage in 2014 and beyond.”

To participate, eyecare professionals who are already Star Partners can “opt in” to the Road to Academy promotion at Independent eyecare professional practices who are interested in becoming a Star Partner can join the program if they meet specific eyeglass distribution goals. Practices can sign up by visiting the Road to Academy promotion page as well. From March 1 through August 31, practices will be evaluated on photochromic lens share point growth and photochromic pairs growth for 2014 over 2013.

Two representatives from the top 100 performing eyecare professional practices will be invited to join more than 1,200 other industry professionals for three days of education and personal and professional development during Transitions Academy 2015, which will be held January 25-28 at Disney’s Contemporary Resort in Orlando.

For additional information on the Transitions Star Partner program and the Road to Academy promotion, visit

Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.

Everyday lens options include Transitions® Signature™ lenses, the most responsive lens with full indoor clarity; Transitions® XTRActive® lenses which provide more activation for extra protection; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors for even crisper sharper vision.

The Transitions® adaptive sunglass line includes a range of products customized in partnership with other best-in-class brands. These products are all designed to provide a visual advantage by increasing contrast, sharpening colors, reducing glare and improving distance and depth perception.

Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

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