Millennials enjoy the eyeglass shopping experience the most across all generations and eyecare professionals have the most influence on their purchasing decisions—according to the white paper, “The Eyeglass Consumer: Generational Shopping Behaviors toward Transitions® Light Intelligent Lenses™,” recently released by Transitions Optical. The white paper joins a host of other resources available on the topic of eyeglass purchasing decision—including an infographic and video presentation—which can be found on TransitionsPRO.com/Generations.
The white paper—and supporting materials—provide an in-depth look into consumer eyeglass purchasing habits of all generations and provides insights on how to improve the overall shopping experience, purchase influences and Transitions® brand perceptions. Key takeaways from the research include:
- ECPs should strive to provide transparent information about cost and explain the value of lens technologies to patients. Cost is the most important factor for purchasing eyeglasses for both Millennial and Gen X eyeglass wearers.
- ECPs have the most influence over eyeglass purchasing decisions. Sixty-one percent of eyeglass wearers say ECPs influence their purchasing decisions—more than spouses at 55 percent.
- Offering a free trial period for can help ease apprehension about trying Transitions lenses. Eight in ten Millennial eyeglass wearers would try Transitions lenses if they could wear them for a week for free.
About Transitions Optical
Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions® Light Intelligent Lenses™, visit Transitions.com or TransitionsPRO.com.