Over 915 industry professionals from thirty-one countries in North and South America gathered this week at the J.W. Marriott Grande Lakes in Orlando for the 23rd annual Transitions Academy. During the two-day, invitation-only event – themed “Light Years Ahead” – attendees took part in professional development and product technology workshops; hear from experts and educators on marketing and industry trends; and learn from their peers and partners.
During Monday morning’s opening session, attendees were welcomed with an exciting performance and opening remarks from Jose Alves, general manager, Americas. To set the stage for how the Transitions® brand is staying “Light Years Ahead,” Chrystel Barranger, president Essilor Photochromics and Transitions Optical will introduce how the brand is innovating to bring light management solutions to even more wearers in 2019.
The morning continued with a session on light presented by Mark Rea, Ph.D., professor of architecture and cognitive sciences at The Lighting Research Center at Rensselaer Polytechnic Institute, where attendees will learn the science behind light sensitivity.
Catherine Rauscher, senior global director of business innovation, Transitions Optical and Jacqueline Henderson, vice president of marketing, Johnson & Johnson Vision, North America, took the main stage to share the latest news on ACUVUE® OASYS with Transitions™ Light Intelligent Technology™. Next, John Schubach, director of lenscaster sales will highlight Transitions Optical’s current partner collaborations.
Luc Nouvelot, director of global R&D and Elise Bioche, vice president of global marketing at Transitions Optical demonstrated even more genius technology with Transitions® Signature® GEN 8™. Barranger will then return to the Academy stage to share why Transitions lenses are ideal for all patients.
After Monday’s general sessions, the Transitions Light Intelligent Technology™ Experience provided Academy attendees with a deeper understanding of the latest innovations and allow them to experience the Transitions Light Intelligent Technology first-hand through eight different stations.
Later, attendees reconvened for a presentation from Jeremy Gutsche on how to pinpoint opportunities, accelerate modernization and enable a culture of change followed by four innovation workshops.
The energy of Transitions Academy continued to build as Tuesday commences with an overview of Transitions Optical’s 2019 marketing and consumer outreach plans led by Patience Cook, director, North America marketing, Rose Harris, senior associate director, channel marketing and Vanessa Johns, director, Latin America marketing.
Tuesday’s curriculum focused on how eyecare professionals (ECPs) can keep themselves and their businesses Light Years Ahead. Attendees will learn how to set goals and map out a plan to get there during Martin Lespérance’s presentation. Then, during See the Light: Creating the Why and the How, doctors, opticians and lens sales reps, will learn the best practices on how to integrate Transitions lenses into the patient journey, and how they can be prescribed to all patients.
The afternoon continued with industry best practices on how to grow and connect with customers online and through social media with presentations by John Rampton and Samantha Toth. Mel Robbins then will join the Academy stage to give the keynote presentation—The Five Second Rule—all about how ECPs can increase productivity, collaboration and engagement.
After the final curriculum session, attendees heard closing thoughts from Alves. Then, Drew Smith, director, North America channels, lead the 2018 Transitions Innovation Awards program.
About Transitions Optical
Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions® Light Intelligent Lenses™, visit Transitions.com or TransitionsPRO.com.