Top 10 Things For EyeCare Providers To Do To Get Ready For Back to School


It seems like school just finished up, doesn’t it? But classes will start again before you know it. Now is the time to do your  kids eye “homework” so you’re ready when the school Nanofilm-Busrush starts.

  1. Plan a mailing on eye exams to all families. Most parents don’t know that 1 in 20 preschoolers and 1 in 4 school-age children have a vision problem. Consider mentioning the need for early eye exams in all your mailing – grandparents, teachers and coaches may pass the word along.
  2. Create kid-friendly displays. Have some fun! Check out kids’ TV shows and movies for a theme or character that captures attention. Lots of color is a good idea, too – but make sure the eyewear stays the hero. For tweens and older, fashion is more important. Think about picking up some fashion accessories to add to the scene.
  3. Link up with a community or school festival. Combine amusement and education about eye health or fashion eyewear. How about a game that puts contestants at eye exam distance from a goal? Need something easier? Provide a gift certificate for a fundraiser’s silent auction or door prize.
  4. Put together a Smart Eyes value eyeglass package. Make it easy – and affordable – to have everything a young student needs: glasses, case, lens care and microfiber cloth, eyeglass cord and maybe a little prize.
  5. Order your Ultra Clarity® Little Eyes Lens care. 1oz sprays, towelettes or kits in playful designs make proper care a good time.
  6. Give away educational materials – and smile. You can get Prevent Blindness America’s Star Pupils programs free on line, with handouts for Kindergarten through Grade 5. Fact sheets for their parents, too. Plus free access to an online game called Eye Spy. Pass around the iPad! The Vision Council also offers an activity mini-book with puzzles, games and stickers.
  7. Child-size your displays. Pediatric optical specialists move their frame bars a little closer to the floor. Mirrors, too. Or get colorful or crazy-shaped hand-mirrors for the little guys.
  8. Talk about sports eye safety. More and more schools and leagues require safety eyewear for sports from basketball to hockey. Remember to ask boys and girls!
  9. Volunteer to do vision screenings. Schools, Boys and Girls Clubs, and after school programs will welcome you, and it’s the right thing to do.
  10. Get social. Teens love to share opinions – post photos of celebrities in specs to Facebook and ask viewers for a thumbs up or down. Create a YouTube video on What to Expect at Your First Eye Exam – young children are often fearful – and share the link. Take a digital photo of a happy new eyeglass wearer, email it to the family and invite them to post it to Facebook. (Just be sure NEVER to post kids’ photos on your own page without parental permission.)
Reprinted with permission from Nanofilm 
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