The last four months of the year offer eyecare professionals huge opportunities and it order to maximize those opportunities, we strongly suggest you start Your Planning Now. Each month offers Social Good Programs, (World Sight Day, Movember) Eye Safety programs and business opportunities. Get ready for your busiest and most profitable months now.
Set up your marketing calendar and TO Do List Now: The list should involve promotions, email blasts, Social Media posts, events and merchandising. Assign people tasks to make sure all is done on a timely basis. Over the years we have developed many resources for you to help grow and promote your business the last 4 months of the year. In most of these categories we have done posts on 1.) Marketing 2.) Merchandising 3.) The optical fun that goes along with the event. See the below links or use the search box in the right sidebar of the blog.
For merchandising and display ideas check out our ‘Holiday Resources” Pinterest Boards; Merchandising, Fall Winter, (General Fall Winter and Back to School) Merchandising Eyewear Display (Generic ideas that can be used all year.) Halloween (Window displays, pumpkins and food and optical fun) Thanksgiving (Window displays, optical fun, food) and Christmas. (Window displays, food, optical fun)
August and Sept
World Sight Day
Think Pink- Breast Cancer Awareness
Safety Eye Month
Cyber Monday and Black Friday
- Preparing For Cyber Monday and Black Friday
Small Business Saturday November 20
December ( We have been doing theses for over 6 years) Click the search bar.
- New Years Eve