June 21st is Fathers Day. While this is not the same caliber of spending as in Mothers Day and Valentines Day, consumers will spend $113.80 on gifts for Dad (Source (NRF’s 2014 Fathers Day Spending) Total spending is around $12 Billion. According to the survey, consumers will look for gifts at:
- Discount stores (28.1%),
- Online (28.4%)
- Specialty stores (24.2%);
- Shopping Local: (16.6 %)
For Eyecare Professionals, the number one choice for Fathers Day is of course a great pair of Sunglasses. Along that line a ‘EyeCare About You in a Box’ program could consist of MicroFiber Clothes, Lens Cleaners, Eyeglass Repair Kits and even Gift Certificates to your store.
To Market This Event:
- Let your patients know you are a great source of Fathers Day Gifts.
- Run Facebook Contests
- Put up displays, signage and products devoted to Fathers Day.
Fathers Day will be here sooner than later.. so lets not forget our Dads, their vision is important too.