The Vision Council’s European Sunglass Committee Kicks Off 2014 Spring Conference


Alexandria, VA and Budapest, Hungary (May, 2014) – The Vision Council’s European Sunglass Committee, formerly The European Sunglass Association (ESA), kicked off its first meeting for members on May 15, since formally becoming a Committee of The Vision Council. The two-day Spring Conference was held at the Sofitel Budapest Chain Bridge Hotel, Hungary with by more than more than 50 vision industry professionals in attendance from 11 difference countries. The ESA officially merged with The Vision Council in October 2012.

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The 2014 program features valuable networking opportunities and sessions on topics designed to help industry executives expand their businesses in a global marketplace. Interactive presentations and panel discussions began today with an exclusive session on the global economy from renowned Professor of Economics Julius Horvath, PhD, of Central European University in Budapest. Additional presentations focused on the EU and US optical markets, with panel discussions on the impact of 3-D and HD printing on the optical industry as well as the latest in sunglass lens technology, fashion and function. In the evening, members were invited to a networking reception followed by an intimate gala dinner.

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The event continues tomorrow with an update on the latest European regulatory activities and a panel presentation on sunglass and ophthalmic frame marketing strategies for the retailer. The conference concludes with an exciting presentation on wearable technology and the optical industry

For more information about The Vision Council, including upcoming industry meetings and events, visit


Serving as the global voice for vision care products and services, The Vision Council represents the manufacturers and suppliers of the optical industry through education, advocacy and consumer outreach. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.

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