It’s summertime and we are pulling out the sunscreen and I got to thinking about UV, optical lenses and sunscreen… got that itch to look up the history of Coppertone sunscreen (which we grew up with) and Coppertone Lenses By Vision-Ease Lens Coppertone is a huge name and was the first ‘consumer sunscreen’ product back in 1944. Did you know that Jody Foster got her start in Coppertone Ads?
A recent VisionWatch survey conducted by The Vision Council found that 20% of people do not feel that their eyes are at risk for sun exposure and 11% do not believe that unprotected exposure to UV rays causes health problems. The survey also found that many Americans are not protecting their eyes – or their children’s eyes – with proper use of sunglasses. While 73% use sunglasses to shield their eyes from the sun, only 58% make their children practice the same preventive behavior. Very sad news.
The good news and how to have some fun is to promote Coppertone™ Polarized lenses (blocking 100% of harmful UVA and UVB rays and provide HEV protection) with some vintage Coppertone Posters.. Great brand name and great product..
Coppertone Advertising: 1959 Rhonda Fleming. Rhonda Fleming (born Marilyn Louis in Hollywood, California, August 10, 1923), is an American film and television actress. She acted in more than 40 films, mostly in the 1940s and 1950s, and became renowned as one of the most beautiful and glamorous actresses of her day. She was nicknamed the “Queen of Technicolor” because her fair complexion and flaming red hair photographed well (Wikipedia)
Coppertone Tidbit: Did you know that Coppertone Lenses are Made in the USA?
1961 Sandra Dee endorsed Coppertone; Sandra Dee was married to Bobby Darin .. One of the popular songs of the Broadway musical and 1978 movie Grease is “Look at Me, I’m Sandra Dee”, in which the rebellious Rizzo satirizes new girl Sandy’s clean cut image, likened to Sandra Dee’s…Dee’s life with Bobby Darin was dramatized in the 2004 film Beyond the Sea, in which Kevin Spacey played Darin and Dee was played by Kate Bosworth….Sandra Dee is referenced as a sex symbol in Mötley Crüe‘s song “Come On and Dance” from the album Too Fast For Love….mentioned in Waylon Jennings‘ 1980 hit “I Ain’t Living Long Like This” in the third verse where Angel the road house queen is compared to Texas Ruby and also mentioned in Felix da Housecat‘s song “Everyone Is Someone In L.A.”
Did you know that on The Vision – Ease Website they have a UV Index with your local UV information?
1962 Coppertone ad with our favorite first beach bunny Annette Funicello..
1961With Valerie Varda ( I wasn’t quite sure who this was) but another blonde bombshell, who was a TV star, actress. Probably best known as the bikini girl in Mr. Hobbs Takes a Vacation. (1961)
1963 – Former Playmate of the month (1960) Stella Stevens posed several times for Coppertone. Stella Stevens (born October 1, 1938)[N 1] is an American film, television, and stage actress who began her acting career in 1959 and starred in such popular films as The Nutty Professor (1963), The Silencers (1966), Where Angels Go, Trouble Follows (1968), The Ballad of Cable Hogue (1970), and The Poseidon Adventure (1972). Stevens also appeared in numerous television series, miniseries, and movies, including Alfred Hitchcock Presents (1960, 1988), Bonanza (1960), The Love Boat (1977, 1983), Hart to Hart (1979), Newhart (1983), Murder, She Wrote (1985), Magnum, P.I. (1986), Highlander: The Series (1995), and Twenty Good Years (2006). In 1960 she won a Golden Globe Award for New Star of the Year – Actress. Stevens has also worked as a film producer, director, and writer. (Wikipedia)
1964 Coppertone Ad with Carroll Baker– Blonde bombshell, known for her flamboyancy – she was in All Summer Long. That appearance brought her to the attention of director Elia Kazan, who cast Baker as the title character in his controversial 1956 Baby Doll. Her Tennessee Williams-scripted role as a Mississippi teenage bride to a failed middle-aged cotton gin owner brought Baker instant fame as well as a certain level of notoriety. Baby Doll would remain the film for which she is best remembered; she was nominated for the Academy Award for Best Actress for her role. Two months prior to Baby Doll’s release, she appeared in the supporting role of Luz Benedict II in Giant, opposite Elizabeth Taylor, Rock Hudson and James Dean. (Wikipedia)
1965 Blonde Bombshell Elke Summer poses for Coppertone too.
1967 Coppertone Ad With Sharon Tate. Sharon Tate unfortunately is best known for being murdered by Charles Manson.
Birds actress Tipi Hedron circa 1967
1968 With Julie Newmar
Mitzi Gaynor Posed for Coppertone around 1968