SPY is celebrating 25 years of eyewear independence with modernized updates to some of its most iconic frames along with special edition colorways dropping throughout 2019. One of the few eyewear and outdoor industry brands that can claim 25 years of independence, SPY will keep the celebration going all year long with new frame drops and a celebratory special edition black and gold colorway available in select sunglasses and goggles. And while silver is typically associated with a 25th anniversary, it’s SPY’s party and it’s going for gold.
SPY kicks off its anniversary celebration in April with the release of the new Scoop 2, MC3, and Dirty Mo 2 sunglasses, each one equipped with SPY’s HD+ lens technology, which combines the superior clarity of digitally mastered high definition lenses with the therapeutic and visual performance benefits of the patented Happy Lens.
Inspired by SPY’s brand history, the Scoop 2 blends elements of the past with modern design cues and a nod to the future. Featuring SPY’s Scoop™ ventilation system, rubber nose pads and temple tips, durable Grilamid® construction, and standout color combos, the Scoop 2 is a frame SPY purists will definitely be reaching for.
A true tale of SPY’s 25-year heritage, the Dirty Mo 2 celebrates an evolution of the original wrap with an updated silhouette that always finishes first. The Dirty Mo 2 features comfortable rubber nose pads and frame colors that range from classic matte black to camo and bold bursts of color.
Continuing the lineage of its original namesake, the MC3 is designed for the “work hard all week, play hard all weekend” bad ass. A twist on two beloved frames of the past—the MC and MC 2—the MC3 begs you to grab some cold ones and flip your system up to 11.
“Independence and the outdoor industry is a bit of an oxymoron these days, especially in eyewear where everyone who has been around more than 10 years seems to be owned by a larger corporation,” commented Curtis Ellis, SPY Brand Director. “SPY’s 25th anniversary product releases celebrate our history the only way we know how, by combining our independent spirit with an unconventional approach to everything we do. It features something for everyone, ranging from the SPY loyalists who have been with us from the beginning to the young guns who weren’t even born when SPY first came on the scene.”
SPY will continue to celebrate its 25 years of visionary leadership in 2019 with additional releases throughout the year. A special edition gold and black frame colorway, complemented by SPY’s HD+ gold spectra mirror lenses, will be incorporated into some of its newest and most popular sunglasses, as well as its MX goggles and snow goggles. To view the collection, go to https://www.spyoptic.com/collections/sunglasses/25years.
Established in 1994, SPY is an independent Southern California-based eyewear company that delivers the best lens experience in styles that fit your life. They take a playful approach to everything they create, which means they’ve got frames to match every mood or moment, wherever your day takes you—from sunglasses and goggles to prescription styles. Their HD+ lens is the only technology on the market that combines the superior clarity of digitally mastered high definition lenses with the therapeutic and visual performance benefits of our patented Happy Lens. To learn more about SPY, visit spyoptic.com.