Vision Expo’s social media platforms lit up at this year’s Vision Expo West 2018 with a double-digit percentage increase across impressions, engagements and video views compared to last year. In the 30 days following the Show, reports indicate impressions, engagements and video views climbed up by the thousands.
Below are a few of the social media highlights collected from Vision Expo’s Instagram, Twitter, Facebook and LinkedIn:
- Over 3.8 million impressions
- 16.7 million #VisionExpo hashtag impressions
- More than 14,000 engagements
- Upwards of 57,000 video views
Pre-Show social media efforts included a focus on Vision Expo West’s 30th anniversary with giveaway contests, themed hashtags and a focus on Founding Exhibitors. Vision Expo also partnered with various social media influencers from the vision community to amplify pre-Show excitement with personalized advice.
On-site in Las Vegas, Vision Expo continued its partnerships with influencers to promote daily events and panels with social media “takeovers.” Covering the medical pavilion of Vision Expo West, Dr. Bridgitte Shen Lee introduced various exhibitors through a collection of live Facebook videos.
“There are so many exciting new technologies and innovations in ocular surface disease management and myopia control,” said Dr. Bridgitte Shen Lee, co-founder of Vision Optique and founder of iTravelCE. “It was a wonderful opportunity to interview the exhibitors at Vision Expo West and to share their latest advances on social media for others to see.”
Additionally, Vision Expo was the destination for exclusive events that celebrated the energy and effort influencers put into their social media platforms to promote the optical industry at large. The first-ever EyeStyle Influencer Event hosted by Sheena Taff of @optician.about.town and Dr. Arian Fartash of @GlamOptometrist, sponsored by Marchon and VSP, gathered 30 social media influencers from the vision community. In a featured panel discussion, influencers discussed trends and topics that drive their social media efforts as well as their hopes of bringing more eyecare providers into the social networking realm.
“The EyeStyle Influencers Event brought together social media influencers in the vision community that go above and beyond to promote the optical industry,” said Sheena Taff. “Social media is so dynamic in today’s world and using it allows influencers to step outside of their day-to-day business to put the eyecare industry in front of the public eye.”
Several social media influencers were also invited by Show organizers to a trip in the High Roller Observation Wheel, located more than 500 feet above the Las Vegas Strip, for an opportunity to network and sample eyewear products provided by members of The Vision Council.
For exclusive looks into Vision Expo East 2019 (Education: March 21–24; Exhibit Hall: March 22–24) and Vision Expo West 2019 (Education: September 18–21, Exhibition: September 19–21) follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.
About Vision Expo
Vision Expo East (Education: March 21-24, 2019; Exhibition: March 22-24, 2019) in New York City and West (Education: September 18-21, 2019; Exhibition: September 19-21, 2019) in Las Vegas are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners Reed Exhibitions and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare professionals can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit VisionExpo.com and follow Vision Expo on Facebook, Instagram, Twitter and LinkedIn.
About The Vision Council
Championing better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. By sharing the latest in eyewear trends, advances in technology and advice from eyewear experts, The Vision Council serves as a resource to the public looking to learn more about options in eyeglasses and sunglasses.