We love real life examples of what others are doing. Our friends at VisionWeb put together a nice composite of what other eyecare practices are doing to market their practices.
Social media is everywhere. You see it during sports events, commercials, restaurants, church, and pretty much anywhere else you go nowadays. This popularity allows social media to be one of the most cost-effective and widespread communicating methods, especially for businesses. Any business that isn’t present online is missing out big time, as most customers will go straight to the Internet for any information they need. Even your optical practice can benefit and grow from a strong social media presence, and it’s not as difficult as you might think.
So what makes a Facebook page great? In truth, there is no template or “best” way to organize your practice’s Facebook page. Each page is unique in the sense that when you post on your business page, you’re contributing to your own digital footprint and personal brand. So, when deciding how to set-up or improve your Facebook page, realize it’s up to you and how you want to convey your own brand. Use these 6 Facebook page examples as best practice models to help guide your practice’s social media in the right direction and improve your presence online!
Marketing for Optometrists: 6 Best Practice Facebook Models that Succeed
Complete Eye Care for Online Scheduling
Apps and tabs are now integrated and easy-to-use on Facebook pages. If you’ve been in the social media world for a while, having an appointments tab on your optical practice page is a great place to start beefing up your presence. Online scheduling helps give new, and existing, patients a simple and prompt way make online appointment requests. Complete Eye Care is an optical practice that taken advantage of this. They’re utilizing an add-on app to help ease the process of scheduling an appointment, and allowing for more efficiency among staff. Giving multiple outlets to schedule, or request appointments helps keep customers happy!
Wing EyeCare for Blogging
When building your online brand, a way to communicate differently than you would on social media is by blogging. Posting ideas, educational health information, and strategies can help establish your practice as a thought leader, and allows plenty of room to be creative. Wing EyeCare is not only is using an app to link and promote their blog, but they also post their own blogs on their page. This helps integrate your social media channels, and could be a great strategy for building clicks to your website.
Prairie Eye Clinic for Community Involvement
When people scroll though social media it is hard to make your post stand out from the crowd. Information can easily be overlooked, so a way to really grab your audience’s attention is by posting information about the local community. People are much more interested in things that directly involve them and their city! And, it’s a great way to build relationships that can lead to referrals between you and other local small businesses. Prairie Eye Clinic is a great example of how to accomplish this. They have posts about the University of South Dakota, as well as holiday events around town. More often than not, the things you support in your community are the same others support as well.
Eye Country for Showing off Their Staff
One of the easiest ways to cultivate your online brand is showing off your stellar staff. Let your patients, and potential patients, know that they are in good hands by highlighting everything great about your team. There is even an app for it on Facebook that can make your staff information look sharp and organized. Eye Country does a great job of this, and is able to give insight and credibility into what their practice is all about!
Optometrists Today for Sparking Conversation
Posting material that sparks a conversation is exactly what your practice should be striving for. Patients interacting with other patients on your page leads to major word of mouth and buzz. And with the way Facebook algorithms are set up, the more people that are interacting with your post, the more visible it is to others. Outside contribution to your page helps differentiate your Facebook page from others, and can lead to a stronger brand. Optometrists Today’s Facebook page is full of content that asks questions to create conversation among their followers. One of their recent posts has 39 comments! This many comments means they will have people re-visiting multiple times to contribute more, and promotes the brand at the same time.
Oasis Eye Care for Promotions
In-store foot traffic is hard to come by these days because of online shopping’s popularity. Some practices are becoming more of a showroom than a business. Oddly enough, you can use your online presence to increase your store traffic. Posting promotions to your page informs your patients, and does it at no cost! Most practices have discounts or holiday sales so why not let more people know about it? Oasis Eye Care integrates promotions into their posts regularly. Some examples of their promotions are back to school sales, North Carolina State Fair ticket give aways, and a merchandise stand at the strawberry festival. Each practice is different though, so try to promote something that you know your specific audience will respond to.
While all of these pages are doing things right, they are still all different. The main thing to remember is that each page will be unique and you should embrace that. Use your practice’s attributes and some creativity to develop a page that represents what you believe in and how you will help your patient!