Safilo Unveils New Trade Show Environment at Vision Expo East


Safilo is proud to welcome customers and show attendees from all over the globe to this year’s edition of Vision Expo East, the largest eyewear trade show in the United States, from Friday, March 22nd – Sunday, March 24th.

Safilo is excited to unveil a sophisticated, high-tech environment at this year’s show with an exclusive, newly designed booth (#2749).  Measuring 80 x 100 square feet, the cutting-edge space is where digital tech merges with the real world and where the Group’s newest products for Spring/Summer 2019 will be showcased. The innovative new look will entice guests to enter and be immediately transported, by brand, to another place and time – embraced by a mix of sounds, moods and moving images – with dedicated hosts guiding customers to and through each brand experience. Highlighted collections stationed throughout the booth include the Group’s core owned brand, Carrera, BOSS (complete with an interactive golf VR simulator station), Kate Spade New York, Tommy Hilfiger and the highly anticipated SS19 launch Rebecca Minkoff collection, featuring the brand’s first-ever optical assortment.

Safilo Stage, a compelling new booth element, will offer a variety of educational programming for ECPs on Friday and Saturday where professional speakers will share their knowledge and experience about the eyewear business with talks from Trudi Charest, co-founder of 4ECPs and Jason Wellman, 4ECPs’ Vice President of Strategic Growth, along with ABOC Optician and ABO Speaker Robin Brush.   A new dedicated order writing area stationed apart from foot traffic serves as another welcome booth enhancement, providing a more exclusive and conducive sales environment for customers and sales representatives to work together.  The company will also present a variety of interactive digital media solution services for the exam room, waiting room and optical retail.

“I’m very excited to debut an all-new, state-of-the-art booth for my first VEE with Safilo that will create a lot of excitement and allow us to show off our brands and capabilities in a unique and engaging manner,” said Steve Wright, President and Chief Commercial Officer of Safilo North America who joined the company in June 2018.  “The new booth helps us convey what Safilo North America is today—more inviting, more open, more inclusive, more engaging, as well as bringing in experts to help educate the ECPs on important business opportunities,” added Wright.

“As the company’s new chief marketing officer, it was thrilling to be able to create an impactful, new trade show environment from the ground up and build in some exciting new programming and interactive brand activations to engage show attendees. We think our customers will be extremely pleased with the new booth design, the brand activities and the Safilo Stage talks on hot topics like digital marketing and retail strategies. The new booth captures, conveys and showcases all the strengths and capabilities of the new and re-energized Safilo,” added Victoria Hallberg, Safilo North America’s Chief Marketing Officer.



About Safilo

Safilo Group is a worldwide leader in the design, manufacturing and distribution of sunglasses, optical frames, sports eyewear and products. Thanks to strong craftsmanship expertise dating back to 1878, Safilo translates its design projects into high-quality products created according to the Italian tradition. With an extensive wholly owned network of subsidiaries in 40 countries – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and China – and more than 50 distribution partners in key markets, Safilo is committed to quality distribution of its products in nearly 100,000 selected points of sale all over the world. Safilo’s portfolio encompasses: own core brands Carrera, Polaroid, Smith, Safilo, Oxydo, and licensed brands: Dior, Dior Homme, Fendi, Banana Republic, BOSS, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Love Moschino, Marc Jacobs, Max Mara, Max&Co., Moschino, Pierre Cardin, rag&bone, Rebecca Minkoff, Saks Fifth Avenue, Swatch, and Tommy Hilfiger.

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