Safilo, a worldwide leader in the design, manufacturing and distribution of sunglasses, optical frames, sports eyewear and related products, has announced that starting with the Fall 2019 selling season, all globally produced point of purchase marketing materials, namely counter cards or show cards, will be FSC certified, representing another significant step towards environmental sustainability. To this end, any new printed point of purchase materials produced globally or locally in individual countries will follow the same global directive.
FSC certification sustainability is becoming increasingly relevant at a global level and with consumers who are sensitive to products that are produced by eco-friendly brands. FSC certification ensures that items come from responsibly managed forests that provide environmental, social and economic benefits. The FSC, an acronym for Forest Stewardship Council, is an independent, non-profit organization that protects forests for future generations.
Safilo continues to work with its vendor partners to evaluate additional opportunities to support a circular economy aimed at minimizing waste and making the most of resources.
Sustainability is core to Safilo’s strategy; the FSC certification is part of a broader set of technical and environmental innovations and social initiatives that the company is already implementing. The Group is making key investments to transform its business and operations for sustainable, profitable growth and generate shared value for its stakeholders and communities, as reported in the second edition of Safilo’s consolidated non-financial information statement.