There is much talk about Facebook advertising and very little talk about Pinterest advertising. With the mobile ad market expected to more than triple from $8.7 billion in 2014 to $28 billion by 2019, (eMarketer) Pinterest is going full steam forward in using their site to buy stuff.
In 2015 The launched Promoted Pins, then they introduced “Buyable Pins,” allowing users to shop for items and buy directly through the site. They have a search function to deliver relevant results based on a person’s location. They launched a way for the Pinner to track price drops (TechCrunch). Eyecare professionals can do a bulk upload tool (like eyeglasses and contacts lenses to promote buyable pins.
- 100 Million active Users on Pinterest
- 1 Million Business are on Pinterest
- 44% of Pinners have made a purchase from Fashion and Clothing from promoted pins
- 67% of Users are under 40 Years of Age
- 59.3 Million expected Pinterest Reach by 2019
- 67% of Pinterest users are Millennials.
- 69% of Millennials use Pinterest to teach them things
- 84% of Millennials use Pinterest to teach them about health and fitness
- 80% of Millennials use Pinterest to help them find things they want to buy.
Unlike Twitter whose life of a Tweet is 24 minutes and Facebook whose life of a post (if you see it) is 90 minutes, the Half Life of a Pin is 3.5 months.
One of the biggest advantages of Pinterest is showing up on page one of Google. If you work your boards, write descriptions and use hashtags page one is achievable for FREE.
Eyecare Professionals are in the perfect spot for Promoted and Buyable Pins: Health, Fitness, Fashion, Eyeglasses, Sunglasses, Kids, Contact Lenses, Accessories, Nutraceuticals. Add in Recipes, Events, local businesses and fun and it is a winning combination.
But like all Social Media, you are either in or you are out. You have to work it to make profitable and the results are not overnight.