Pinterest Adds One Click Browse To Shop Pin

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For those who are using Pinterest, it has gotten easier to purchase through now called Buyable PinterestPins. With these pins it will become easier to convert from Browser to Buyer. Finally the small business owner has a way to compete against the Big Boys. Buyable pins are being released slowly, appearing in the US on the iPhone and the iPad apps.

New is Pinterest partnership with Shopify the e-commerce site which has 165,000 merchants

This is what Shopify says:

Shopify announced that they have partnered with Pinterest to automatically enable Rich Pins for all Shopify merchants. Rich Pins are enhanced Pins that make your images even more shoppable. They contain additional information right inside the Pin. There are five types of Rich Pins – Movie, Place, Recipe, Article and Product. Online retailers can benefit from Product Pins which include real-time pricing and stock availability.

Previously, setting up Rich Pins for your site involved adding meta data to your site’s code and validating the Rich Pins on Pinterest. We’ve partnered with Pinterest to make the process much easier for our merchants. As of today, any images Pinned from your product pages (by you or anyone else) will be automatically published as Rich Pins.

How can Rich Pins help Shopify merchants?

  • Click-Through Rate – improvement in CTR for many merchants. Target reported a 70% increase in traffic from Pinterest when Rich Pins were enabled.
  • Discoverability – images become eligible for Pinterest’s own curated categories. The “Gifts” feed, for example, only considers Rich Pins for inclusion.
  • Price Notifications – if you reduce the price of your product or run a sale, customers who repinned your products will receive an email from Pinterest notifying them of the price drop and prompting them to buy.

Interested in taking advantage of Rich Pins? If you’re a Shopify merchant with a Pinterest business account, you’re all set! Your Pins are already packed with more selling power and are working extra hard for you.

For eyecare professionals, if you are already on Pinterest, this another way that you can reach the 45 Million US Pinners.

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