Looking for ways to combat the viral campaign of big box eyewear and contact lens online retailing? You might check out this website and category Opticians For Change. which talks about why the consumer should go to a licensed eyecare professional. The site will give you all sorts of helpful tips on dealing with your patients, pricing and online eyecare retailing and big box warehouses and chain stores.
In contrast, a true optical dispensary is a professional health and wellness facility where opticians practice 3-dimensional dispensing of customized eyewear.
*“Of the over 67,000 opticians designing, manufacturing and dispensing eyewear – less than half have any formal certification or licensure.” — U.S. Department of Labor
“An optician’s function is as a highly skilled health and wellness professional.
A corporation’s first purpose is to make money for its stockholders. Their relationship is conflicted to where the delivery of prescription eyewear today is more an exercise in marketing than healthcare delivery.”
“Opticianry is ultimately defined by how well the eyewear makes contact with the patient, not by the number of customers served. Therefore, a conscious, precise, and personalized process of frame
selection, lens design, and in-place, hands-on fitting is required. In too many cases obsessive and unrealistic sales goals override the optician’s mission of providing professional healthcare, whereby the personalized, custom fitting of eyewear is given only the most minor consideration, if any.” —
Hari S. Bird, LDO, Dispensing Optician since 1958
Read more on their website.
Education and Resources
- Get Optician Jobs
- AR Coating Course
- Frame Fitting Course
- Serving vs Selling Course