Shark Week 2014 on Shark Week 2014 begins on August, 2014. I guess this is big TV show and we will help them celebrate, because we all know Shark need eye exams too.
The Discovery Channel‘s Shark Week, first broadcast on July 17, 1987, is a weeklong series of feature television programs dedicated tosharks. Held annually, normally in July or August, Shark Week was originally developed to raise awareness and respect for sharks. It is the longest-running cable television programming event in history. Now broadcast in over 72 countries, Shark Week is promoted heavily via social networks like Facebook and Twitter. (Wikipedia)