Optical Frame Board Management

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Frame Board Management by ClearVision Optical

At the center of every successful dispensary is a well-managed frame board. From a customer’s point of view, you are your frame board. In other words, what they see on the board and how it’s arranged speaks volumes about your office. That’s why practices that take the extra time to carefully review, analyze and manage their frame boards will have an advantage over those who do not.

An effective way to manage your frame board is to simply track your frame sales. By monitoring the sell-through of your frame assortment, you can easily pinpoint your board’s strong points (fast-selling models to order more of), as well as problem areas (such as slow-moving styles and collections).

There are two simple ways to track which frames are sold. One is to keep track using an inventory sales sheet (which should include information such as sale date, frame style, color, size and quantity). As you and your staff sell frames, simply enter the information into this form. You will now have a permanent log of the frames that are sold in your office and solid data showing your strongest sellers.

An alternative method involves frame tags. As you sell frames, simply remove the tags from the frame and place them in small trays or boxes labeled by vendor. When it’s time to place an order, look in the boxes for each vendor and order accordingly.

If after tracking your sales you discover that you have an inexplicably large number of slow-moving styles or collections, there’s a good chance that your frame board is out of sync with your customers’ demographics. Demographics, by definition are a collection of characteristics such as age, gender, race or income that are used to classify groups of people.

By closely studying the demographics of your customers, you can better determine which brands and products are right for your business and you can order new and replacement product based on this information.

www.city-data.com

You can research your office’s demographics by using websites such as the census.gov, wikipedia.org or city-data.com. Since a population profile can change, be sure to reassess it on a regular basis.

To help turn over your slow-selling inventory (while freeing up frame board space for better selling models) consider moving it from your main frame board and onto a separate rotator. Here, you can position it as specially-priced (sale) merchandise or a managed care collection.

While the frames themselves are the single most important aspect of your frame board, the actual physical space within your dispensary is a close second. By using frames, P.O.P. and other visual merchandising materials in concert, you are creating a visually appealing and engaging environment within your dispensary. As a result, you are supporting the brands you carry while enticing your customers to look and buy.

Since customers are increasingly inspired by brand names, it also makes sense to separate your frames by brand, as opposed to the less-effective method of displaying by gender.

In the end, if you evaluate your frame sales regularly, create a stimulating physical space within your dispensary and study your demographics (and act upon that information accordingly), you will reap the many rewards of a properly managed frame board.
agement by At the center of every successful dispensary is a well-managed frame board. From a customer’s point of view, you are your frame board. In other words, what they see on the board and how it’s arranged speaks volumes about your office. That’s why practices that take the extra time to carefully review, analyze and manage their frame boards will have an advantage over those who do not.

An effective way to manage your frame board is to simply track your frame sales. By monitoring the sell-through of your frame assortment, you can easily pinpoint your board’s strong points (fast-selling models to order more of), as well as problem areas (such as slow-moving styles and collections).

There are two simple ways to track which frames are sold. One is to keep track using an inventory sales sheet (which should include information such as sale date, frame style, color, size and quantity). As you and your staff sell frames, simply enter the information into this form. You will now have a permanent log of the frames that are sold in your office and solid data showing your strongest sellers.

An alternative method involves frame tags. As you sell frames, simply remove the tags from the frame and place them in small trays or boxes labeled by vendor. When it’s time to place an order, look in the boxes for each vendor and order accordingly.

If after tracking your sales you discover that you have an inexplicably large number of slow-moving styles or

Courtesy glcac.org

collections, there’s a good chance that your frame board is out of sync with your customers’ demographics. Demographics, by definition are a collection of characteristics such as age, gender, race or income that are used to classify groups of people. By closely studying the demographics of your customers, you can better determine which brands and products are right for your business and you can order new and replacement product based on this information.

You can research your office’s demographics by using websites such as the census.gov, wikipedia.org or city-data.com. Since a population profile can change, be sure to reassess it on a regular basis.

To help turn over your slow-selling inventory (while freeing up frame board space for better selling models) consider moving it from your main frame board and onto a separate rotator. Here, you can position it as specially-priced (sale) merchandise or a managed care collection.

While the frames themselves are the single most important aspect of your frame board, the actual physical space within your dispensary is a close second. By using frames, P.O.P. and other visual merchandising materials in concert, you are creating a visually appealing and engaging environment within your dispensary. As a result, you are supporting the brands you carry while enticing your customers to look and buy. Since customers are increasingly inspired by brand names, it also makes sense to separate your frames by brand, as opposed to the less-effective method of displaying by gender.

In the end, if you evaluate your frame sales regularly, create a stimulating physical space within your dispensary and study your demographics (and act upon that information accordingly), you will reap the many rewards of a properly managed frame board.

Claire Goldsmith MidPage