Opti-Port Partners With National Strategic Group


Opti-Port, a national alliance of leading multi-office eye care providers, announced a partnership with National Strategic Group to strengthen its digital marketing service offerings. National Strategic Group is a full-service marketing company based in Cleveland, Ohio that provides clients with a comprehensive suite of marketing tools designed to maximize ROI.

For more than 17 years, Opti-Port has been dedicated to helping its members build better eye care practices, which includes robust marketing support. Members often cite cost-effective direct marketing mailers for patient recall and a subscription-based contact lens marketing solution as key benefits. “We found that a lot of our members were searching for best-in-class digital marketing services for reputation management, SEO, social media, and online lead generation. Our goal is to stay on the leading edge in offering the most advanced marketing concepts to our members,” said Opti-Port President and CEO Jim Edwards.

After the pilot phase of the partnership, National Strategic Group has already generated digital marketing success for several Opti-Port members, including Chicago’s leading provider, Rosin Eyecare. “National Strategic helped us improve our online reputation and launch a new website to improve SEO. Within 3 months our website visitors doubled,” said Rosin Eyecare Co-President, Jamie Rosin.

Given their previous work in the eye care space, Opti-Port’s relationship with National Strategic is a natural extension of Opti-Port’s marketing services available to members. “We chose National Strategic Group because we knew they could enhance the digital side of our offerings. They are a deep company in terms of the breadth of experts that they have in the various segments in the digital marketing channels and the eye care industry,” says Edwards.

National Strategic will be an extension of Opti-Port’s marketing agency offering available to its members. All Opti-Port members are eligible to receive a complimentary Strategic Growth Blueprint by National Strategic as well as discounts on the following services: marketing strategy, search engine optimization, social media marketing, digital reputation management, and online lead generation.

“What sets Opti-Port apart from other groups is their commitment to addressing so many of the needs of independent eye care practices. We are proud to work with a company that is so dedicated to helping its members grow their practices,” said Eugene Shatsman, Managing Partner of National Strategic Group.

About Opti-Port – Opti-Port is a national alliance of leading multi-office eye care providers. They combine the experience and strength of their members to provide opportunities to increase revenue, save costs, and improve marketing strategies. By working together, Opti-Port members gain advantages in group purchasing, web technology, education and training, and marketing solutions not available to an individual practice. Opti-Port helps build better multi-office eye care practices so that these practices can then better help their patients.

About National Strategic Group – Cleveland-based National Strategic Group is a digital marketing company that helps professional practices in the areas of sales, marketing and business management. They start with strategy first and get to know a business’ individual goals to select the marketing tools that will work together to deliver the highest return on investment. While most marketers focus on separate pieces, National Strategic Group has the holistic approach needed to address the challenges facing professional practices today.

Aspire MidPage June 19