Onwards to new horizons: in 2021, 2023 and 2025 opti will be held at the Messe Stuttgart. Due to scheduling conflicts in odd number years, Fairground Munich is only able to give opti exhibitors a narrow window of time in which to construct their stands due to the BAU the world’s leading trade fair for Architecture, Materials and Systems taking place beforehand. As this called the timing in January into question, the International Trade Show for Optics & Design will move to a different location during these years.
“opti is the first optical trade show of the year, the first trade show for new products and product launches in the new business year, offering visitors in January everything they require for a successful year of business,” says Dieter Dohr, chairman of the GHM Gesellschaft für Handwerksmessen mbH, organiser of opti. And that will remain so. From now on, however, the exhibitors will have more valuable time – even in the odd years – to deck out their stands for opti. Because the entirety of Fairground Munich is occupied by the BAU trade show in January of odd years, opti will take place in these odd years at Messe Stuttgart starting in January 2021.
“In odd years opti has always faced the challenge of all 18 fairground halls being occupied until shortly before the trade show,” explains Dieter Dohr. “This issue of occupancy every other year meant that there was always only a short window of time for our exhibitors to construct their trade stands – as just recently in January 2019. As a trade show organizer with the clear mission of further developing opti for and with the industry, this situation did not please us. For this reason, we engaged in intense discussions with various trade show locations with the aim of finding a long-term and future-oriented solution for opti and its exhibitors in those odd years.”
From the start, it was clear that the date in January, a set-up period appropriate for the size of the trade show stands and the established opti runtime from Friday to Sunday were not negotiable. “Ultimately we wanted to offer the market the best possible opti in the future as well,” says Dohr. “A trade show that meets the high demands placed on it, which offers planning certainty, facilitates developments and continues to be a highlight in January for the entire optical industry.”
Messe Stuttgart offers the best premises for these purposes: the event grounds are extremely modern. The infrastructure is excellent, and the Messe is superbly connected to transport systems, whether visitors are arriving by car, train, bus or airplane. Visitors can even walk to the halls from Stuttgart Airport as the fairground is only 355 steps away. Stuttgart itself is located in the southwest of Germany, about 200 kilometers from Munich. It is the capital of Baden-Wuerttemberg and seat of companies such as Porsche and Daimler. In 2021, 2023 and 2025 opti will occupy the southern strip of the
fairground Stuttgart: Halls C2, 4, 6, 8 and 10.
In Stuttgart there is enthusiasm about the prominent new arrival: “We are very much looking forward to the opportunity to welcome the prestigious trade show for optics every other year. From 2021 we will offer opti a new home, as well as optimal room for development,” said Ulrich Kromer, spokesperson for management at Messe Stuttgart.
As a location-independent organiser of numerous specialist and consumer trade shows, GHM has proven its ability to organise fairs in Munich, where they are headquartered, as well as in other cities for more than 70 years. Every two years, for example, GHM organizes IFH/Intherm in Nuremberg and DACH+HOLZ International, which alternates between Cologne and Stuttgart. “GHM is familiar with the local conditions and we look forward to offering opti a new home in Stuttgart together with our exhibitors in January 2021,” says Dieter Dohr.
As planned, opti 2020 will take place from 10th-12th January 2020 at Fairground Munich, where it will also take place in 2022 and 2024.
opti is the International Trade Show for Optics & Design, which take places annually in January. It offers trade professionals the complete optical spectrum from spectacle frames to lenses, contact lenses, refraction, diagnostics and low vision as well as shop fittings and technical equipment. This makes opti the platform for product launches from both international market leaders and start-ups. Since 2008 the trade show has been organised by the GHM Gesellschaft für Handwerksmessen mbH. It took place for the first time in 1998. From 2021 opti will rotate between Stuttgart (2021, 2023, 2025) and Munich (2020, 2022, 2024).