One of my favorite sites is About. If you are looking for retail information, they have everything! One of the great tools they offer is a retail Mark-Down Calculator , a handy, simple online calculator which you can use to determine your profit and loss of mark-down items.
I am a true believer in marking down items instead of returning. Why you ask? Because:
- You make more money by marking down and selling as 2nd pairs.
- Customer service issue, customers are always looking for sales and bargains.
- Helps to compete against discounters and the Internet.
- Can keep patients, instead of having them go elsewhere.
- Move stock quickly adding to total turnover.
- Your reps will love you!
- Save you money and time.
For more information on what it costs to return frames go to our post on The High Cost of Frame Returns.