Nominations Now Being Accepted for the 2012 Transitions Awards


CHICAGO, June 28, 2012 – Transitions Optical, Inc. is now accepting nominations for its annual Transitions Awards program. The awards recognize independent laboratories, eyecare practices and retailers for their year-long commitment to enhancing vision and changing the way their customers see the world.

Nominees will be evaluated on their 2012 efforts, including commitment to photochromic growth; alignment to Transitions Optical and participation in programs and promotions; marketing initiatives; education and training efforts; and community involvement. Candidates can self-enter, or can be nominated by a lab, lens manufacturer or other industry organization representative. Up to three finalists in each category (Transitions Lab of the Year, Transitions Eyecare Practice of the Year and Transitions Retailer of the Year – regional and national categories) will be honored during the 2013 Transitions Academy, to be held January 27-29 at the Rosen Shingle Creek Resort in Orlando, Fla.

“From the beginning, our partnerships have been integral to both our culture and success,” said Brian Hauser, general manager, U.S. and Canada, Transitions Optical. “We are pleased to be able to continue the Transitions Awards program to help celebrate those who are advocates of the Transitions brand and are truly making a difference in elevating health and promoting healthy sight within their communities.”

All nominations are due by November 2, 2012, and finalists will be announced in December. For additional information and to request a nomination form, contact your Transitions Optical representative or Transitions Optical Customer Service at


Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.

Everyday lens options include Transitions® lenses, which provide the optimal balance between outdoor darkness and indoor clarity; Transitions® XTRActive™ lenses which provide superior darkness outdoors; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors.

The Transitions® performance sunwear line includes a range of products customized in partnership with other best-in-class brands. Understanding that the right equipment can provide an advantage, the products are all designed to improve depth perception, clarify color and increase contrast for specific outdoor activities.

Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).


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