Transitions Optical and Essilor of America Announce New Transitions® Signature® Style Colors and New Transitions® XTRActive® Style Mirrors
New Transitions Color Choices and Fashionable Mirror Effect Designed to Appeal to Younger, Image-Conscious Consumers
Transitions Optical and Essilor of America have announced Transitions® Signature® lenses in four new style colors, and new Transitions® XTRActive® style mirrors in six colors to offer patients more opportunities to express their personal style while enjoying the benefits of the flagship photochromic brand. The new lens offerings will be available to order from Essilor of America on July 16th, 2018.
“The Transitions Signature lens style colors and Transitions XTRActive style mirrors open the door to a new, fashion-conscious wearer, who wants to create a unique, personalized look with their lenses and frames,” said Chrystel Barranger, president of Essilor Photochromics and Transitions Optical. “These new color and style choices will help consumers see Transitions® Light Intelligent Lenses™ as a product that can help enhance their level of self-expression, while still helping to protect their eyes from UV and Harmful Blue Light.”
New Transitions Signature Lens Style Colors
Consumers are increasingly trending toward bold, personalized fashion choices, and the new Transitions Signature lens style colors reflect this trend. Along with the existing Transitions Signature lens iconic colors of gray, brown and graphite green, the new colors offer a palette with a choice for virtually every consumer. The new colors are:
- Sapphire – a bright, exciting hue that brings a cool factor
- Amethyst – a sophisticated shade with a contemporary twist
- Amber – for a vintage look that is both timeless and of-the-moment
- Emerald – trendy and versatile, matching a variety of styles
The new style colors are an extension of the Transitions Signature lens portfolio and offer the same world-class features and benefits of Chromea7™ technology: optimal comfort, protection , and indoor clarity. The seven total Transitions Signature lens colors will allow wearers to create their own unique look, and empower eyecare professionals to recommend Transitions Signature lenses to a broader patient base.
New Transitions XTRActive Style Mirrors
Mirrored glasses continue to be in style, and the new Transitions XTRActive style mirrors create an on-trend mirror finish with a hint of color.
- Gold – a smooth and warm shade complementing all skin tones
- Silver Shadow – a classic silver-gray color
- Red – a rich scarlet mirror for a sporty experience
- Pink – an infusion of crimson hues
- Blue – a chill color for a stylish and trendy look
- Green – a radiant color with an earthy feeling
Outdoors these lenses have a mirror finish, and provide intelligent visual comfort and hassle-free protection from UV and Harmful Blue Light, thanks to the advanced Transitions XTRActive technology. Indoors the mirror fades to a light reflection with a hint of color. Transitions XTRActive style mirrors are a compelling second pair offering for clear and existing Transitions lens wearers.
“These new color and mirror choices are an opportunity to bring new energy and excitement to eyecare professionals when thinking about Transitions lenses, and to help give them more ways to bring up Transitions lenses to more patients,” added Barranger. “Pairing modern frames with these lens choices will help take their style to the next level.”
By optimizing the amount of light your eyes receive, Transitions lenses also help reduce glare, eye fatigue and strain, for more effortless sight. All Transitions lenses block 100% of UV rays and help filter Harmful Blue Light from digital devices, screens and especially bright sun.
The Transitions Signature lens style colors will be available in traditional single vision, digital single vision and Eyezen+ designs. Additionally, in keeping up with one of the most upcoming trends in eyewear industry, mirror finishes can be added to existing Transitions XTRActive gray and brown lenses.
Visit essilorusa.com/transitions to learn more.
Marketing efforts and materials aligned with the new Light Under Control™ campaign, will be made available to maximize consumer awareness of the new lens offerings, and position the Transitions brand as modern, stylish and relevant.
About Transitions Optical
Transitions Optical is the leading provider of photochromic (smart adaptive) lenses worldwide, having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990. As a result of its relentless investment in research, development and technology, Transitions Optical offers a wide variety of eyeglass lens and shield products, setting new standards of advanced performance to provide ever increasing visual comfort and optimum harmful blue light protection, and always blocking 100% of UVA and UVB rays.
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics. For more information about the company and Transitions® Light Intelligent Lenses™, visit Transitions.com or TransitionsPRO.com.
About Essilor of America, Inc.
Essilor, the leading manufacturer of optical lenses in the United States, is driven by the company’s mission of improving lives by improving sight. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures optical lenses under the VARILUX®, CRIZAL®, TRANSITIONS®, XPERIO UV™, EYEZEN™ and other Essilor brand names. Essilor Laboratories of America, Inc. is the largest and most trusted optical lab network in the U.S. and offers a wide choice of products and services to eyecare professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
 Harmful Blue Light is the blue-violet wavelengths between 415-455nm on the light spectrum believed most toxic to retinal cells.