New American Eyes Campaign Revealed


SAFILO, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality and trust, is proud to unveil its latest American Eyes marketing campaign in celebration of its Elasta and Emozioni ophthalmic collections featuring the husband and wife owners of Wichryk Eye Associates of Macungie, PA.

The Spring/Summer 2018 American Eyes campaign picks up where last year’s campaign of the same name left off. In celebration of the 2017 reintroduction of Safilo’s flagship Elasta and Emozioni ophthalmic collections, a marketing campaign as well as a captivating photo exhibition timed to Vision Expo East, paid homage to American opticians across the country – celebrating the people, optical shops, and landscapes they called home.  A total of eight Safilo accounts were included based on their unique locations and high regard for the Elasta and Emozioni collections, of which, Wichryk Eye Associates of Macungie, PA was featured. The husband and wife team who own the practice, Antoni Wichryk, OD and Geena Wichryk, an ABO optician, were asked to star exclusively in this year’s campaign due to their love of Made in Italy product and their affinity for the Elasta and Emozioni brands.  Each dons the eyewear in the American Eyes print ad campaign and a promotional video which breaks this week on Safilo’s b-2-b website and, Safilo’s Cloud-based digital project that allows visitors to discover, experience and share the wonders of eyewear.

The Elasta men’s ophthalmic brand and the Emozioni women’s ophthalmic brands were brought back in Spring 2017 due to customer request.  Designed in the U.S. and Made in Italy, both brands have always been favored by opticians and patients alike for their quality as well as their well-designed and timeless styling that is well suited for a broad customer base and for a wide range and the incomparable comfort and innovation offered by each collection’s variety of Elasta hinge offerings. The Elasta spring hinge introduced innovation to the eyewear industry in 1967 and is widely acclaimed for being one of Safilo’s greatest inventions. The hinge has been perfected and improved during the past 50 years to reach today’s evolution offered again in the Elasta and Emozioni collections.

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Claire Goldsmith MidPage