Myopia Awareness Week

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Myopia Movement Awareness Week

World Council of Optometry and Brien Holden Vision Institute are collaborating to present Myopia Awareness Week, this week, May 13 – 19, 2019. Together they are inspiring action in caregivers to protect their children’s vision and changing the way optometrists understand and treat myopia.

“We know that almost half the world’s population will be myopic by the year 20501, with
nearly one billion people in the high myopia category. Myopia Awareness Week is about
getting people talking about myopia in homes and optometry practices around the
world,” stated WCO President, Dr Scott Mundle.

Together WCO and BHVI are addressing the prevalence of myopia globally by building
an awareness that will help mitigate the effect that myopia will have on billions of lives.
“We want to improve communication about myopia and its implication on lives,
particularly children. We want caregivers to understand that children’s eye health is an
important part of their overall health and development. We also want to make sure that
optometrists are equipped with the knowledge to help treat their myopic patients.
Ultimately, our efforts are about building a movement to fight this myopia epidemic that
we all we see coming,” said Dr Mundle.

“There is much happening in research, product development, and professional education
to meet the myopia challenge, but it is critical we engage with those at the frontline –
parents, guardians and eye care practitioners – to ensure they have the understanding
and tools to protect our children’s futures,” said Ms. Yvette Waddell, CEO of Brien
Holden Vision Institute. “This is an important and timely initiative involving the optometry
profession globally,” she added.

For more information about Myopia Awareness Week email them at
MyopiaMovement@gmail.com or visit their social media accounts @MyopiaMovement

Kala Mid Page

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