Modern Optical Launches GB+ For Women At Vision Expo

Captivate in Black Silver

Value Eyewear leader, Modern Optical International is launching new eyewear for larger women and has some fabulous show specials at Vision Expo East 2017. 43 x 43 Promo celebrates Modern’s 43 years in business with a buy 43 and get 43 frames FREE and a New Account Promo. Exciting Stuff happening.

The new women’s collection GB+ comes with extended eye sizes and temple lengths. Utilizing ultra-feminine contours, the initial eight styles feature sizes ranging from 55 to 59mm, and temples measuring up to 150mm. Each style is available in three colors and combines on-trend colors and silhouettes, quality materials, and distinctive design details. Value-priced, GB+ is destined to become an essential eyewear collection.

Ken Weissman, President and CEO of Modern Optical International, explains the inspiration behind GB+. “Beauty is diversity, and at Modern Optical we believe in eyewear for every woman. The creation of GB+ was inspired by global-minded fashion and the success of Modern’s very popular Geneviéve Boutique collection. With GB+ we’ve combined today’s best eyewear trends and top quality materials.  GB+ eyewear not only fits right but is also priced right so every woman can celebrate her unique style.”

Some of the names of the new GB+ collection is as spexy as the frames: Attitude is everything and with this style she’ll hold her head high. Fascinate is its tasteful color application on a modern silhouette. Features: handmade zyl temples, metal trim, stainless steel, silicone pads, spring hinges and Intellect.

Captivate possesses undeniable charm with its soft cat-eyes and metal-linked temple treatments. Features: handmade zyl temples, stainless steel, spring hinges, metal trim. Colors: matte black/silver, matte mauve/gold, matte mocha/gold. Size: 56-16-145.

Captivate in Black Silver

High-energy fashion describes Electrifying where metal and zyl weave along the temples. Features: handmade zyl, metal trim, spring hinges. Colors: black/gold, brown/gold, plum/gold. Size: 55-18-145.

Electrifying in Black Gold

A style leader, Prominent makes a statement with textured handmade zyl layered on the outer rims of this soft cat-eye.  Features: handmade zyl temples, stainless steel, spring hinges, silicone pads. Colors: black/gold, black/silver, navy/silver. Size: 59-17-150.

Prominent in Navy- Gold

The rich tones of Savvy will empower her spirit all day and into the evening. Features: double-laminate handmade zyl, spring hinges. Colors: brown, navy, purple. Size: 56-16-145.

Savvy in Purple

Wonderful appears understated at first, but elegant gemstones illuminate her most feminine features. Frame features: handmade zyl temples, stainless steel, spring hinge, multi-faceted gemstones, metal trim. Colors: matte black, matte burgundy, matte navy. Size: 57-17-145.

Wonderful in Burgundy

All GB+ frames are covered by a two-year warranty. Merchandising materials include large-format imagery as well as six-place vertical display units. In addition, premium clamshell cases wrapped in leather-like material are available with qualifying purchases.

About Modern Optical International

Modern Optical International, based in suburban Chicago, is a family-owned and operated business founded in 1974.  A provider of quality eyewear for men, women, and children, Modern is an industry leader in the value-oriented eyewear market. With 16 unique collections representing over 900 styles, Modern Optical frames are a perfect fit for managed care, price specials, second pair sales, and frame and lens programs. Our Summit Optical Supply Division provides cases, parts, cleaning cloths and more.  Please visit or call 800.323.2409 for more information.

Claire Goldsmith MidPage