Melodramatic Merchandising

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At each Vision Expo, companies have the opportunity to showcase their products in small little boxes. What I like, is all the displays are easy to do, economical, eye-grabbing and can be reused and used in any space.

This display from WileyX uses only two things you would need to provide. Black fabric (use paper) and frame risers. Stacking their packaging and artfully placing sunglasses make this an eye-catching display.

Wiley X
Wiley X

Stormin Norman showcased a new product of theirs called Lookie Lous (quite a hit). Lookie Lou’s is a headband/reader combination in fashionable colors. Using colorful ribbons and scarves with a single message brought attention to a fun and great add on sale. Again, every item can be reused for other displays.

Stormin Norman showcasing Lookie Lous
Stormin Norman showcasing Lookie Lous

Revolution Eyewear introduced a new brand at Vision Expo West. Robert Graham Eyewear. This simple display in Neon Green uses paper bags stuffed with coordinating tissue paper. Add in a few accessories and their branding labels and voila! Fashion and Function all in one.

Robert Graham by Revolution Eyewear
Robert Graham by Revolution Eyewear

Ooh- LaLa a ‘French’ them what else, takes the atomophere of a french cafe (chair, moss, butterflies) to make a romantic

Ooh-La-La
Ooh-La-La

What is more eye-grabbing than red? Kliik, created a RED concept utilizing their current packaging. Sprinkled red flower petals and contrasting black and red eyewear.

Kliik by WestGroupe and Classique Eyewear
Kliik by WestGroupe and Classique Eyewear

One of the hardest eyewear to display is rimless. Hoya’s Advanek choose a black fabric background with clear pebbles and signage.

Hoya Avantek
Hoya Avantek

This is a clever idea. Decorated blocks of wood. You can find for free blocks of wood in any construction site or sites as Craigslist. Glued on tissue paper, felt, fabric or anything for that matter.. placing appropriate eyewear or sunwear is very easy. To make a new look rearrange blocks, put on different colors and a new concept.

Europa
Europa

I don’t know who this is. You can hardly see this, but underneath the center is a bunch of old black frames piled up. Bet you have some of them around. Peacock Feathers and graceful pearls with colorful eyewear.. screamed to me.. out with the old black and into the new colors.

Miraflex?

I think this is Miraflex. That is a painted blue Anvil with a coordinating yellow and blue Hammer. Great idea for a display. You can use this type of display for safety eyewear, some of your sunglasses. Repaint the anvil and hammer or even drape fabric over to make the heights you need.

Miraflex?
Miraflex?

 

 

 

 

 

 

VEW Mid-Page 19

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