Marketing Wellness: Boat Safety Week

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Use A Small Sink To show off your polarized Lenses

boating injuriesNanofilm had a great article about Boating and promoting safe Boating Practices in your eyecare office. Safe Boating Practices is a wonderful way to engage your patients and relay information on Protective Eyewear, UV and good Sunglasses as part of your Wellness Marketing programs.

Here is the article:

Life jackets are the Number One safety essential for boaters – there’s no doubt about that. But not far behind is equipment that you can prescribe: sunglasses.  May 17-23 is National Safe Boating Week, and eyecare professionals should get on board!

We all know the vision risks associated with sunlight.  A beautiful day on the water, or even a cloudy one, is 8 hours of exposure to harmful UV rays. In fact, according to The Vision Council, water reflects up to 100% of sunlight, multiplying the potential hazard.

Many boating safety experts also recommend sunglasses to lessen eye fatigue and squinting.  Even weekend pleasure boaters need to keep a sharp eye out for other watercraft and hazards like submerged objects.

Make a splash with your own safe boating event.

Replace Save the Sea with Save Your Eyes. Image Credit: Mannequin Madness
Replace Save the Sea with Save Your Eyes. Image Credit: Mannequin Madness
  • Offer sunwear that blocks 98% or more of both UVA and UVB rays. Be sure there’s a sticker on the lens or frame that says so.
  • Many optical professionals recommend polarized lenses for boaters or water skiers because they filter out the reflected sunlight from the water.
Use A Small Sink To show off your polarized Lenses
Use A Small Sink To show off your polarized Lenses
  • Remember kids’ sunglasses. Sun damage to eyes is cumulative, so youngsters need protection, too.
  • Stock some cool summer eyeglass cords – maybe some of the floating ones, too.  Accidents happen!
  • Boaters, swimmers and water skiers have to re-apply sunscreen often. That can make a greasy mess of sunglass lenses. Clarity® lens care cloths tuck into a beach bag, and nothing cleans better.

Download Protect Your Eyes From the Sun, an infographic from The Vision Council.  Use it in your store or include it in your newsletter or website.

Reprinted from The Nanofilm Blog

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