March is Save Your Vision Month organized by The American Optometric Association, to bring awareness of good eyecare. The month offers huge educational and marketing opportunities for eyecare professionals, whether by Facebook, Twitter, Blog or email blasts. Eye Healthy Recipes, eye exam raffles, patient testimonial stories patient appreciation day. This is the one area of expertise that set you apart from online retailers. Eye Health and Eye Exams.. you got 30 days to educate your patients, go for it.