L’Unique Optique Announces Addition of XIT Eyewear


L’Unique Optique, the award-winning independent house of unique eyewear collections based in Great Barrington, is proud to announce it’s exclusive distribution agreement for the USA and Canada with XIT Eyewear of Marseille, France.

XIT is a French acronym for “Excited”. The collection is designed by acclaimed French designer Lionel Bellet, who is an eight-time winner of the French Silmo d’Or. Lionel was the designer and artistic director for IDC for 15 years before starting his own line. His new collection is masterful at creating original and new shapes with phenomenal color stories. Lionel is a virtuoso of geometric and asymmetric shapes while creating colorful unique patterns with laser cuts to make one of a kind exquisite color lamination.

The collection has a balance of colorful acetate, metal, and combination frames. XIT will excite the most exclusive and sophisticated customer.

” L’Unique Optique is thrilled to be representing the very talented Lionel Bellet and his XIT collection. XIT fits perfectly with L’Unique Optique’s values of supporting traditional craftsmanship while promoting quality, creativity, and innovation. We are très excité for this new partnership! “

XIT and L’Unique Optique will be at Vision Expo West at Booth G21009, September 27-29, 2018.



L’Unique Optique is the exclusive North American distributor for some of Europe’s most unique, colorful, independent eyewear collections.

At LUO, our goal is to promote the appreciation of exquisite handmade eyewear. So many products today are mass-produced, compromising quality and homogenizing design. But at LUO, all our frames are made by highly skilled artisans using traditional techniques, ensuring rare quality and unique style. We do this by working only with independent designers and manufacturers who support these endangered artisans and encourage diversity and individuality for customers.

We maintain long-term relationships with the most talented local opticians and optometrists in North America through our experienced brand ambassadors. From frame to face, we offer our customers and yours an exquisite eyewear experience.”

Kala Mid Page