As part of their 100th years in optics, Kirk & Kirk have released their new campaign for Spring/Summer 2019. 2019 marks 100 years since Sidney and Percy Kirk opened their first London workshop in 1919. Three generations later, inspired by their heritage and twenty years of passion for eyewear, Jason and Karen Kirk launched Kirk & Kirk.
Shot in London, the images portray a combination of the beauty of the frames and the emotion that they create, reflecting a gentle confidence and independence.
The Centena Collection, highlighted in the campaign, is the first collection to be handmade from 10mm acrylic. The lightness of the material allows for a substantial frame that weighs next to nothing on the face and is incredibly comfortable to wear. The Italian materials allow Kirk & Kirk to source their own unique color palette which in turn gives the independent optician a collection that helps them stand out from their competitors.
The images will be circulated through a combination of social media and point of sale, available to stockists, including customized window displays and co-branded, in-store posters.