With the eyewear industry in full flux, French eyewear manufacturer L’Amy Group and Kenzo are parting ways.
Citing the “evolution of their respective business strategies,” the license agreement, which began in 2010, will end in December, Kenzo said Friday, adding that a new partner in the category will be announced in the new year.
The fashion house of KENZO was started in 1970 as Jungle Jap, a boutique in Paris at Galerie Vivienne where the founder Kenzo Takada, sold his handmade women’s collection. KENZO debuted its first men’s ready-to-wear collection in 1983, and its kids and home collections in 1987, followed by KENZO fragrances in 1988.
In July 2011, Carol Lim & Humberto Leon, founders of the OPENING CEREMONY fashion retail stores and private label collection were appointed Creative Directors of KENZO. Using the brand’s DNA, the duo have given KENZO their take on the revolutionary spirit with which the brand was founded. Today, with Carol and Humberto’s passion for spontaneity and fun, KENZO has a fresh attitude with respect for the heritage of the brand continuing the original vision of creating clothes and eyewear for the woman or man who’s not afraid of color and prints.
Kenzo eyewear is sold in the US by Classique.