IOT Introduces EVOlens™


The EVOlens™ recommendation system objectively chooses the best progressive design for each patient based on the feedback of wearers with similar visual profiles. The EVOlens™ system utilizes machine learning to analyze many data points, including continuously gathered feedback from wearers, to adjust not only lens selection but also lens designs over time. EVOlens™ is the result of a 7 years of continuous study and data from thousands of wearers.

Many industries rely on machine learning algorithms to provide continuous improvement to the consumer experience over time. EVOlens™ brings this same innovation to the selection of progressive lens designs. EVOlens™ includes three key elements: the EVOlens™ algorithm which selects the best lens design for each patient based on wearer feedback; the EVOlens™ platform for the collection of patient information; and the EVOlens™ business intelligence interface which gives businesses unprecedented insight into the experience they are providing to their consumers. In addition, EVOlens™ provides a
systematic approach to tracking and reducing patient rejections and can also be utilized as a powerful digital marketing tool. EVOlens™ can make customized recommendations and sending special offers and incentives to eye care consumers.

According to Daniel Crespo, CEO and president of IOT, “choosing the best progressive lens design for each wearer is one of the most important decisions an eye care professional makes. EVOlens™ can deliver a more consistent and systematic approach to that process and allow ECPs the power to improve their business and give their patients a better experience.” For more information on EVOlens™, please contact your IOT representative or email IOT at:

Claire Goldsmith MidPage