Instagram Adding Feature For People With Visual Impairments


Instagram today announced they would be automatically adding alternative text to photos in the Instagram Feed, Explore, and Profiles, so people who use screen readers can hear what’s in the photos. Alternative text (alt text) has always been useful took for website marketers and those well versed with SEO, but is often forgotten as a tool for those with sight impairments where computers with screen readers can describe the photo based on that hidden alt text description either audibly or through a Braille device.

Instagram is using an automatic alt text machine learning tool that uses object recognition technology to provide a visual description of the photos. Marketers can edit that description or add a description to previous posts by going into the Advanced Settings at the bottom of the screen and tapping Alt Text.




Claire Goldsmith MidPage