If your eyecare practice is in a high foot-traffic location, your window displays could play a huge role in new patient growth and frame sales. And with so much focus on attracting customers to your practice online, sometimes the simple, “old fashioned” techniques get pushed to the wayside. If you’re selling frames in your eyecare practice, creating fashionable window displays can be a big trigger to hitting your sales goals.
Today we want to walk through some tips and ideas that will help you create your most eye-catching window display yet.
4 Steps Towards Creating A Winning Window Display
Figure out who you want to attract.
Understanding your target market and the types of patients and customers you want to attract will help you decide how to organize your window display. It’s often best to decide on a theme or a story that you’d like to tell through your display. Common window displays will focus on an upcoming holiday, relate to a season, or tell a story that resonates with your patients. Here are some examples of themes that relate to specific times of the year:
- Beat the Heat
- Winter Wonderland
- Falling for You
- Spring in Full Bloom
- Red, White, and Blue
Get your ducks in a row.
It’s amazing the types of displays you can create with a little creativity and the right tools. But, if you don’t have the tools on hand to make your vision come to life, it could fall flat. Here are some of the basic items you should have on hand to create your window display.
- Tape measure
- Utility knife
- Glue gun + glue sticks
- Writing tools
- Window paint
- Additional craft supplies (boxes, fabric, mannikins, tissue paper, balloons, etc.)
Decide how you want to stand out.
Before you dive in, you should conceptualize what you want your display to look like. After you pick your theme, there are some design considerations to make. Here, we’ve listed a few different design elements that you should focus on in your window display.
- Focal Point: Depending on the size of your window display, a focal point may or may not work for your design. If space is large enough, what will be the center of attention in your display?
- Lights: Lights can be a great way to take your display to the next level. It will help make the display professional and more glamorous. Lighting also helps draw attention to the items that are most important in the display.
- Color: Using color can be a great way to catch attention in your window display. Color can also be used as the overall theme if you’re having a hard time deciding. If you’re focusing on one color think balloons, tissue paper, fabrics, or anything else that can help fill up the space with color.
- Bold vs. Simplicity: Sometimes less is more. Depending on the look you’re going for, don’t be afraid to aim for simplicity. Sometimes doing too much can make your display look messy and unorganized.
It’s always good to stay ahead of the game and think ahead to what you want your next display to be. This will help you stay on track of regularly updating your look. It will also give you plenty of time for planning and collecting the props and items you might need to bring your next window display to life.
For more tips on boosting sales in your optical shop, check out Vision Web’s eBook,
4 Weeks to Bigger Profits in Your Dispensary.
Reprinted by permission from VisionWeb Blog