This is an interesting discussion on how to use Pinterest. We use it like a file cabinets with over 120 different boards. I noticed that eyewear designers use is a inspiration boards and to tell a story about what interests them. Brand Building, product showcasing are all a part of who and what Pinterest is.
Apparently others use to to tell them what to buy, others use it to sell products, some use just to get ideas.
When you are evaluating your marketing and social media for 2017, take a look at this Retail Wire Discussion on Pinterest.