#HashTags For #Eyecare #Professionals

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The use of Hashtags has grown. Eyecare Professionals can take advantage of hashtags in many ways via Facebook, Instagram, Pinterest and of course Twitter. You may even have been engaged in a contest or promotion using Hashtags. Hashtags have become like a ‘coupon coding’ to track results and to get referrals.

#Eyeglasses

Yes, #hashtags can be #overused #annoying #unreadable and #i#personally#find#them#irritating#but#know #they#are#important, which is why this post is being written. There are many popular Hashtags that eyecare professionals can use via their Social Media, beside #Eyecare, #optical, #eyedoctor, #eyeglasses, #sunnies, #sunglasses, #sunwear, #contactlens, #optometrist, #optician, #eye#health, yada yada…

#GiveBack

#Give #Back Tuesday. This is an opportunity to promote either events you are involved in or some of your products you carry that are involved in Giving Back: For example:

  • Clearvision- Breast Cancer
  • Eyes of Faith- Purpose Driven company
  • Fashion Optical- Bamboo Eyewear and made in the USA.
  • Hilco- Breast Cancer
  • McGee – Vera Bradley- Breast Cancer and they do others as well.
  • Modo- one for one, recycled materials and plant trees
  • Modern has a one for one with their readers
  • Proof- Eco and Give Back
  • Toms Glasses has a one for one programs
  • WileyX breast cancer and vets give back.
  • #Optometry Giving Site, #InFANTSee, #Visionwalk, #Onesight

#Throwback

Vintage and  History HashTags – People are loving anything nostalgic, historic and retro. This is an opportunity to post old pictures of the office, vintage pictures of your neighborhood. Historic Trivia, Eyecare of yore, Old posters of some of the products you sell. Historic perspective of equipment. The opportunities are endless here. They are great #shareable opportunities. You can also do now and then photos.

The Hashtags are: #Throwback#Thursday, #TakeMeBackTuesday #WayBackWednesday or #FlashbackFriday. 

For We have Eyewear and Equipment Vendor Histories from:

We also have quite of bit of History Posts under our category History of Eyewear which are perfect for Facebook/Pinterest and Twitter.

Mondays Hashtags can be fun.  #Monday Blues #ManicMonday, #Music Monday, #Manicure Monday, #ManCrushMondayMonday Blues, could be a Joke, Music is always good, there are tons of ‘Eye Songs’ on YouTube your use. Custom Manicure are a hot trend. Posting Eyeglasses on Manicures (tons of) would be fun and #ManCrush Monday could be favorite celebrities in the movies.

#TransformationTuesday- This could be, with patient permission your ‘Eyewear or Contact Lens Before and After pictures posted on Tuesday. Great Testimonial to you.

#FridayreadsWednesday has several options that could be appropriate for Eyecare Professionals: #HumpDay #WellnessWednesday #WednesdayWisdom. Hump Day, another joke, maybe a promotion, Trunk Show. Wellness Wednesday can be health or recipe sharing. Wisdom can your favorite quotes. See our post on Marketing Events for 2015 for a listing of Wellness Posts.

Thursday… TYISAF (Thank You- It Is Almost Friday) again has several options: #ThirstyThursday, #Thursdate and #ThursdayFunDay #Thankful Thursday.  Thirsty Thursday, can be a sharing of your favorite drink. In places like San Diego, you could even do a sharing of your favorite local micro brewery. Thursdate, we like this, you can have your patients engage by telling you what they did on Thursday nite and of our Fun Day, which is also Friday and Sunday.

Friday can be really open to a myriad of possibilities.  #FridayNight,  #FridayReads and see what the bookworms consider a #FridayFunday and #FollowFriday

Should Saturday and Sunday be a day of rest? If not check out #SaturdaySwag and#SaturdayShenanigans#SundayFunday or my personal Never on #SelfieSunday

Anymore you can add? What has worked for you?

Claire Goldsmith MidPage