Don’t ask fathers what they want for Father’s Day or their birthdays, they don’t know! Plus I just learned you shouldn’t go to a website using the search term “Top Father’s Day Gifts” I have never seen so many stupid suggestions! So it is up to us in the Optical Industry to help out! Let’s give them something to get excited about and useful, every day! Every father needs eyewear whether it’s plano sunglasses and/or prescription lenses.
Now is the time to merchandise and advertise before people start buying those unwanted ties, golf paraphernalia and useless gadgets. Men tend to like new technology and new eyewear technology like this new product (see above) from Switch Vision, Boreal “the world’s first full- frame magnetically interchangeable sunglass. Good quality 3D glasses are very techy and a necessity for Dad’s that take the kids to 3D movies or lucky enough to own a 3D TV!
Here are some eyewear suggestions for Dad’s with an Rx:
The McGee Group has two new Orvis frames that are perfect for Father’s Day: Gunnison is a 3-piece compression-mount rimless frame with a modified oval eyeshape. This style offers carbon fiber inlaid temples, custom Orvis branded nose pads and handmade acetate temples. Beaumont is a full-rim handmade acetate frame with a rectangle eyeshape. Inspired by the outdoors, this sleek design features a wood grain texture on the outside of the temples.
For Dad’s that might like an updated look you can suggest Crystal color frames, these two styles from Legre are perfect.
Now is the time to put out some good looking point of sale with Men’s Eyewear and shout “Buy Eyewear for Father’s Day”. A lot of dads will thank you!