Eyecare Professionals Marketing Calendar 2015


Our goal at The Optical Vision was provide eyecare professionals unique, maybe a little quirky fun marketing ideas to engage your patients.

Pirate Eyewear- National Pirate Day September 19
Pirate Eyewear- National Pirate Day September 19

The plan was to provide monthly or daily 1.) Events 2.) Marketing ideas 3.)  Merchandizing 4.) Resources 5.) Opti-Fun. Over the years between this blog, our sister site, Optical Vision Resources and our Social Media, we have in some way, shape or form covered the Classic Events as well as Wacky Holidays.

This is what we know, Funny and weird posts get shared, which is why we have novelty posts interspersed among the Healthy Vision posts. Retro and vintage are big, which is why Throwback Thursdays (TBT) are a big trend. This is an opportunity to show older pictures of the office and staff. We have Vintage Eyewear on Optical Vision Resources, lots of History of and Eyewear Now And Then.

Other Ideas- Fun Fridays, Wacky Wednesdays, Sunday is Funday, Silly Saturdays. Recipes are very good and we run recipes on Optical Vision Resources every Sunday. Since there are many ‘Food Holidays’ You might google Infographics on the Fruit or Vegetable of the month for eye health.

Most of our Merchandising is on Pinterest, which we have broken down to Spring- Summer, Fall- Winter, Eyewear Decor, General Merchandising and a few more.

This year we are linking to a few of our posts from both sites that you can reference for resources and fun. These are not all the holidays, just a few and we will be adding in for 2016. Watch for updates on both sites and Facebook.

Rose Eyewear by Pierre Eyewear for National Rose Day June 12
Rose Eyewear by Pierre Eyewear for National Rose Day June 12


To Do

  • Prepare For Vision Expo- March 19 2015
  • Re-merchandise for Winter. Includes Winter Sports Sunglasses.
  • Plan Trunk Shows for year.

Holidays By Day

Jan. 4- National Trivia Day- We have lots of Eye Trivia on our Pinterest Board

National Donut Day June 1
National Donut Day June 1

Jan 5- National Bird Day- You Tube Video with Birds and Eyewear  sung to the tune of Rockin Robin.

Jan 11- National Milk Day and World Milk Day – (Merchandising)

Jan. 13- National Rubber Ducky Day-Fun post Featuring Rubber Ducky Eyewear

Jan. 14 National Dress Up Your Pet Day- You can see Animals in eyewear which we call Fashimals on our Pinterest Board. This could be a great customer engagement on Facebook, Dress up your pets day.

Jan. 15- National Hat Day (eye hats from the 1960’s) and History of Eye Hats

Eye Chart Bow Ties for National BowTie Day August 28th.
Eye Chart Bow Ties for National BowTie Day August 28th.

Jan. 16- Appreciate A Dragon Day

Jan 18- RIP in Memory of Herman Snellen and with Eye Chart Decor 

Jan 19- RIP-Martin Luther King Day (Event)

Jan 21 National Hugging Day – (Event)

Jan.23 National Rubarb Pie Day (Recipe)

Jan 25 National Penquin Day (Trivia)

Jan 28- National Daisy Day– Features Eyeglasses with Daisies

There is supposed to be a National Lego Day- can’t find the resources, here is our post on Lego Eyewear  and here


To Do 

Spring Merchandising Ideas More Spring Merchandising Ideas on Pinterest Board- Spring Summer Merchandising

World Lion Day- Lion Eyewear by Tanvi- Arora:  Silver 18kt. gold plated with enamel
August 10: World Lion Day- Lion Eyewear by Tanvi- Arora: Silver 18kt. gold plated with enamel

Holidays By Day

Feb 1- Super Bowl– EyeGating for Super Bowl Parties (Event)

Feb. 3- National Carrot Cake Day (Recipe)

Feb 3- The Day The Music Died– You can do customer engagement with their favorite music or or singer. (Vintage)

Feb 4- RIP Rosa Parks honors Rosa Parks (Vintage)

Feb 10- National Umbrella Day in which we did a fun post on the History of Shady Sunglasses and Merchandising using Rain Boots . You can find umbrellas with Eyeglasses online.

Feb 10- Don’t Cry Over Spilt Milk Day- Fun post on Milk Eyewear 

Feb 14- Valentines Day- We have so many posts on this. Put Valentines Day into the search and everything will come up.

Feb 16- Presidents Day;  The History of Presidents Day Eyewear was one of our best posts ever. What’s It Worth- President Lincoln’s  

Turkey Shades for Thanksgiving
Turkey Shades for Thanksgiving

Opera Glasses 

Feb. 17- Mardi  Gras

Feb 17- Random Acts of Kindness Day– Preparing for Random Acts of Kindness Day (Event) Good customer engagement and community involvement day.

Feb 18- Drink Wine Day as opposed to National Wine Day. Several posts are good: Red Wine and Blueberries for eye Health

Feb 20- Cherry Pie Day (Cherry Pie Eyewear) versus Engaging Patients With National Cherry Pie Day  which is in July.

Feb 20- National Tennis Day- Feb 23 Play Tennis Day – Event marketing Engaging Patients and Wacky Wednesday 

Feb 27- National Polar Bear Day. We did a fun post on Polar Bear Eyewear 

Feb 27-  National Strawberry Day (Recipe)


To Do

Holidays By Day  

Rubber Ducky Eyewear by G- Seven Stars. Jan. 13th.
Rubber Ducky Eyewear by G- Seven Stars. Jan. 13th.

March 1- Dolphin Awareness Month- There is a few Dolphin Trivia on our Pinterest Board called Animal Eyes. National Dolphin Day is April 14th. We will have a post going up on Dolphin Eyes.

March 1 – Employee Appreciation Day . Also March 7 is designated Employee Appreciation Day. In my mind everyday should be Employee Appreciation Day

March 1- National Pig Day

March 3- National Sales Person Day

March 4- International Shoe Day- Event- A Day Without Shoes A Day without Shoes is April 5th.

March 7- The Day The Telephone Was Patented- Fun post on the History of Telephone Eyewear  as opposed to RIP August 2nd for Alexander Graham Bell, with more images of Telephone Eyeglases

March 13- National Ear Muff Day – We did a history of Ear Muff Eyewear. Unknown

March 14- Is Learn About Butterflies Day- Good post for butterfly eyes and Butterfly Eyeglasses.

March 16- Endangered Species Day (Also May 18)

March 16- National Crochet Week- March 16. Have a Crochet Party  (Event) and Knitting for Charity (Give Back)

March 17- Is St. Patricks Day- We do this post every year from marketing, to merchandising and recipes to eyewear. Put St. Patricks Day in Search.

March 19- Vision Expo East- New York

March 19- National Panda Day- Little Optifun Pandas Looking For Contact Lens 

March 23- National Puppy Day  www.nationalpuppyday.org

March 26- Diabetes Alert Day- and an Infographic on Beating Diabetes

March 26– National Spinach Day- Infographic 


To Do 

Holidays By Day 

April 1- April Fools Day

April 4- International Carrot Day

April 5- Easter

April 5-  A Day Without Shoes- Shoe Recycling Day (Event)

April 7- World Health Day 

April 7- National Beer Day– Several posts on Beer, as there is National Drink Beer Day and OctoberFest 

April 10-National Safety Pin Day- Fun post on Safety Pins in Eyewear 

April 10- National Cinnamon Croissant Day – Health Benefits of Cinnamon Infographic 

April 12- National Architecture Week  (Fun)

April 13- This is the supposed start to National Princess Week. We did a fun post on true History of  Tiara Eyewear and Princess Eyewear

April 13- Bat Appreciation Day- We did a fun post on Bat Eyewear  and vision.

Animal Eye Charts For Prevention of Cruelty to Animals
Animal Eye Charts For Prevention of Cruelty to Animals

April 15- National Library Week. We have several posts on Reading, Libraries, books,

April 16- Standing Tall Week  (Event)

April 18- International Guide Dog Day.

April 19- World Circus Day – Fun post on Circus Eyewear 

April 20- National Weed Day- We have done quite a few posts on Marijuana Eyewear as well as the health benefits of Marijuana. (pro and con)

April 22- Earth Day- Since this is one of my favorite subjects, we write quite abit about Eco Friendly Options. Everything from Merchandising, to Eco Friendly Eyewear to Reusing. Click on the Eco  at OpticalVisionResources or Eco on theopticalvisionsite.com

April 24- Arbor Day – This is about planting trees, merchandising with sunglass trees, Trees Looking At You. Here is a listing of Eyewear companies that Plant Trees 

April 24- International Guide Dog Day– There are a few Infographics on Guide Dogs.

April 25- Reichert files patent for Phoropter. For Phoropters we have done quite a few post as well. History of the Phoropter,  Phoropter Fashion, Justin Timberland,

April 26- National Frog Day (Trivia) and Frog Eyewear.

April 30- Hairstyle Appreciation Day. We have done many posts on this. Hairstyle Appreciation  (12 Hairy Eyewear Styles) and Eccentric Hairstyles  add in eyewear made with Hair . We also did a few posts on ‘Comb Eyewear’ History of Comb Eyewear


This is also the Month of Graduations- See our Optometrists Graduation Cakes

To Do

Holidays By Day 

May 1- Save the Rhino Day, is May 1st and World Rhino Day is September 22.  We have a little Optical Fun mixed with some Rhino stats and Vision Trivia 

May 1- World Laughter Day– Great opportunity to share your favorite  Cornea jokes.

May 1- Great Glasses Play Day

May 10-  Mothers Day- We do a post every year for Marketing, Merchandising and Optical Fun for Mothers Day

May 15 – National Dinosaur Day (Also in June) A fun post of Dinosaur Eyewear 

May 15- National Police Week- A little Police and Eyecare Optical fun . A Trunk show for Security People?

Safety Pin Eyewear
Safety Pin Eyewear

May 17- National Boating Safety Day and Safe Boating Week

May 17- National Sunscreen Day

May 20- Eye Patch Day- We have not done this yet, but you can check our Pinterest Board for Recommended Reading for kids and Eye Patches.

May 23- National Turtle Day.

May 25- National Wine Day- See our other posts

May 25- Memorial Day

May 31- National Hearing Aid Day and Save Your Hearing Day- History of Hearing Aid Eyeglasses 


To Do

  • This starts Vacation Travel- Set up your ‘Travel in A Box’ Display.
  • Order in Children’s Sunglasses (13 Reasons Why Children Should Wear Sunglasses)

Holidays By Day 

June 1- National Donut Day (Eyeglasses) and Healthier Donut Recipes and Marketing For National Donut Day 

June 2- International Surfing Day (Vintage Fun Eyewear)

June 3- International Egg Day  (Fun)

June 13- National Rose Day – (Fun) Rose Eyeglasses

June 8- World Oceans Day – This is an opportunity to talk about Omega3, Fish Oil or Saving our Ocean. We have done several posts:Five Beach Babe Eyes, 6 Bespectacled Beach Displays (Merchandising) and Merchandising With Beach Towels. We do have some optical fun Seen at the Beach . We have Omega 3 health information on Optical Vision Resources. Put Omega 3 or Fish Oil into the search.

June 14- National Steampunk Day- 10 Steampunk Eyeglasses  and What is Steampunk Eyewear . Put Steampunk in the search and you will get a lot of ideas.

June 20- National Sunglass Day- We do this every year.

June 21- Fathers Day  and 8 Fathers Day Displays (We do several Fathers Day posts on both sites) including gifts, merchandising and marketing.

June 21-  National Music Day, (Merchandising)

June 23- National Pink Day- Promote Pink Eyewear and Accessories or talk about Pink Eye.


To Do

  • Back To School

Holidays By Day  

Hot Dog Sunglasses for National Hot Dog Month in July
Hot Dog Sunglasses for National Hot Dog Month in July

July 4- Fourth of July- Eye Safety. We have lots of posts from Patriotic Eyewear, marketing, merchandizing and safety.

July 11- National Cherry Day– Engaging Patients

July 12- Different Colored Eye Day

July 13- Embrace Your Geekness Day

July 13- National French Fry Day (Fun Eyeglasses)

July 16- National Cherry Day

July 21- National Junk Food Day

July 23- National Hot Dog Day- You can promote Doggles, Dog Days of Summer, Dog Trivia and even Contact lens for Dogs 

July 23- National  Sjogrens Day

July 25- National Merry Go Round Day (We did a post on Round Eyewear)

July 26- National Cowboy Day


To Do

Holidays By Day 

Aug 1- International Drink Beer Day

Aug 2- Dinosauer Day (again)

Aug 3- Great Glasses PlayDay (double check day)

Aug 3- National Watermelon Day

Aug 9-  National Book Lovers Day- Merchandising Post, Event Post on Starting A Book Club  and Having A Book Drive 

Aug 10- RIP- Issac Hayes

Aug 10- National Lion Day Lion Eyeglasses

Aug. 11- National Bowling Day– Bowling Sunglasses

Aug. 16- National Honey Bee Day (Bee Sunglasses).

Aug 16- RIP- Elvis Presley Eyewear

Honey Bee Sunglasses
Honey Bee Sunglasses

Aug 19- National Aviation day (Aviator Eyewear). The Eyewear Blog did a great post(s) on the history of Aviator Eyewear.

Aug 19- National Potato Day

Aug 26- National Dog Day  www.nationaldogday.org

Aug 27 Banana Lover Day- Health Benefits of Bananas Infographic 

Aug. 28- National BowTie Day– Fun customer engagement, showing off bowTies, wearing bow ties to work.

August 30- National Bacon Day- Bacon Eyewear  (Fun)


To Do

Holidays By Day 

Sept. 3- National Wildlife Day

Sept 9 RIP- Jimi Hendrix

Sept 11- 9/11

Sept 15- RIP Grace Kelly

Sept 18- National Cheeseburger Day

Sept 19- Talk Like a Pirate Day (we do this on both sites

Sept. 20- Eat An Apple Day- An Apple A Day Keeps The Doctor Away

Sept 16-19- Vision Expo West (Las Vegas)

Sept- (Last week) National Dog Week


To Do

Oc.t 1- National Appreciate Raccoon Day (Fun)

Flex Spending via DBA Communications
Flex Spending via DBA Communications

Oct. 2- National Manufacturing Day- This might be a good way to showcase your lab or a vendor on manufacturing. There are many YouTube Videos on manufacturing eyewear and labs.

Oct. 3- National Golf Day

Oct. 9- World Sight Day- We do this every year

Oct. 12- Stop Bullies Week

Oct. 14- National Knitting Week

Oct. 14- Native American Day

Oct. 15- World Handwashing Day

Oct. 21- Apple Day in the UK

Oct. 25- National Orange Day– Wear Orange to protest violence against women and girls. Decorate in Orange, wear orange to commemorate this day.

Oct. 26- National Hug A Sheep Day (Fun on Facebook)

Oct. 29- National Cat Day (Trivia) and Cat- Eye Eyewear. Both sites with trivia and eyewear.

Oct. 31- Halloween

Oct- Last Friday of month National Frankenstein Day


To Do We have many posts on these, put in search

  • Black Friday
  • Small Business Saturday
  • Cyber Monday
  • Flex Benefits

Holidays By Day 

Nov. 1- Day of the Dead

Nov 1- Great American Smoke Out (Infographics)

Nov. 8- National Radiology Day (History of x-ray Vision)

Nov. 15- America Recycles Day

Nov. 26- National Cake Day

Thankschanukah Eyewear from Blitz on Etsy
Thankschanukah Eyewear from Blitz on Etsy

Nov. 26- Thanksgiving


  • Christmas
  • National Safe Toys 
  • Hanukah
  • National Bingo Month ( This could be a really fun Facebook engagement)

To Do

  • Set up Marketing Calendar For 2016
  • Set up Business Plan for 2016.
  • Pull Coop Advertising together to send in.
  • Plan Holiday Party if haven’t already.

Holidays By Day 

Dec. 2- National Mutt Day – www.nationalmuttday.org

Dec. 6-14 Hanukkah

Dec 8- RIP- John Lennon

Dec. 12- Poinsettia Day

Dec. 13- National Day of The Horse

Dec 18- Bake Cookies Day- Good recipe sharing. Check out our Pinterest Board) Foodie Eyewear Fun for Eyeglass Cookies.

Dec. 25- National Chocolate Day (Check our our Pinterest Board Chocolate)

Dec. 25- Christmas

Dec. 31- New Years Eve

There are many, many more holidays to celebrate and have fun with. If I missed any, please let us know.

Happy 2015

VEW Mid-Page 19


  1. Fantastic calendar! If I might be so bold… the 4th annual Great Glasses Play Day is the first weekend in May (May 1-2) and is a great opportunity to showcase children’s eyewear and children’s vision services.

  2. Wow, this is great. I will be sure to repost this and recommend all ECPs bookmark this page for future reference. Thanks for this comprehensive list. A lot of great social media posting material here!

Comments are closed.