I was speaking with Denise Solay Designs about how to sell upscale and luxury Eyeglass Necklaces and then came across this video, which is a perfect demonstration on how to romance and sell eyeglass accessories as jewelry.
Note the verbiage- ‘for jewelry mavens, why wear funny little granny cords, it’s a glamorous way to wear eyewear. Watch how they handle the necklace, like its a valuable piece of jewelry and then go on to demonstrate how to wear and what it looks like on the wearer.
The best part, is answering the objections in advance: You wear it at work, you wear it with readers….
I think you get it, well I learned something about selling high end accessories and I hope you did too.