Eye-DNA Introduces Retail Kiosk

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Eye-DNA releases a new interactive touchscreen computer kiosk for retailer ECPs, featuring integrated frame display and hardware for 3D scanning and design. The kiosk displays 16 frames with storage for an additional 45 pieces. The cabinet is LED illuminated with spectrum adjustment from cool white to warm white.

The kiosk runs eyewear design app V1.5, which supports designs in titanium, stainless steel, and Mazzucchelli acetate. The new materials combine with the expansive palette of the platform including stone, mother-of-pearl, wood, buffalo horn, cork, carbon fiber and vinyl by Spexwax.

3DNA eyewear design app integrates with Microsoft Windows Surface line of tablets and desktops for seamless scanning and touch-enabled design sessions.

3DNA eyewear empowers optical retailers to offer personalized experiences and emotionally connected products, to better outcompete in their local markets and differentiate from online retailers.

3DNA improves the process of fitting myriad facial features and unique consumer tastes by transforming eyewear selection from passive A/B choosing, into a fun and collaborative experience. Instead of stocking thousands of individual frames, 3DNA enables ECPs with customization technology, based on 3D scanning and 3D interactive eyewear design, to provide bespoke-tailored, and precisely fit premium eyewear.

Independent designers, frame artists, and ECPs interested in producing their own collections or brands can easily design and order one-piece-at-a-time, for fast time-to-market, and minimized upfront inventory investment.

3DNA is also ideal for retailers wishing to reduce capital costs and management headaches of inventory stocks and depart from the ubiquity of commodity eyewear products. Visit 3DNA online at https://3dna-eyewear.org and if you are going to Vision Expo East, be sure to visit their booth there.

Claire Goldsmith MidPage