I’m big on gift certificates prominently shown in an office. Here is another idea, offer eyecare for gift registries. Think about how many baby and wedding showers there are plus open house parties, anniversary parties. It’s huge and a huge opportunity for Eye Care Professionals.
2.3 million couples wed every year in the US. That breaks down to nearly 6,200 weddings a day
Most wedding guests spend between $70 and $100 on a gift
Over 91 percent of all to-be-weds register for gifts. The couple receives gifts from an average of 200 guests
$19 billion per year is spent on wedding gift registries
$19 Billion on wedding gift registries only, that doesn’t count cash gifts, miscellaneous gifts. This is an opportunity for the eye care professional to market their business to a market that is larger than the whole optical industry.
Top 7 Ways To Market EyeCare Services For Wedding Registries
1.) Offer Bridal Specials
2.) Communicate with Wedding Planners
3.) Mention to your patients
4.) Put it on your blog or website- sign here to register for wedding/shower
5.) Get testimonials and pictures of brides with glasses.
6.) Communicate with local bridal shops, see if you can put your sunglasses or eyewear up on display.
7.) Set up a small display with a sign Bridal Registry, put some ‘wedding type of glasses on and party favors.